Safety Mandates Transforming Indian Automotive, 2020

Safety Mandates Transforming Indian Automotive, 2020

The automotive industry is at a tipping point, with factors such as increasing urbanization and congestion, shifting consumer behavior toward connectivity, transition toward electric vehicles, and many more disrupting the changing dynamics of the market. One such factor that has garnered attention across the globe is the rising focus on reducing road fatalities, implications of which is safer standards for vehicles.

India featured among the largest car markets in the world, yet it was the only country in the top-10 markets to lack a proper car safety regulation or testing program. Moreover, the country is among those with the highest automotive fatalities as well. As a result, the industry witnessed the inception of Bharat New Vehicle Safety Assessment Program (BNVSAP). BNVSAP is India’s standardized safety program that will assess the safety of every car model being sold in India and will rate them with stars according to how they fare against crash tests. These safety assessments will be conducted in 4 different phases in crash test labs. The program also puts up lists of safety features that need to be mandated for new cars and ensures that OEMs adhere to these norms. In case a car model fails the safety test, the manufacturer will have to make amends for the car to be launched in the market.

In 2019, multiple active and safety features were mandated by BNVSAP—airbags, rear parking sensors, seatbelt reminders, and more. Along with these, crash testing standards for new vehicles were also announced, increasing the safety levels of vehicles manufactured in India.
In this research service, Frost & Sullivan analyzes and forecasts the emerging passive and active safety standards in India and the strategies of key OEMs, along with the impact of these strategies on the Indian safety ecosystem. The applications included are airbags, seatbelts and seatbelt reminders, speed warning units, antilock braking system (ABS) , traction control systems (TCS), and electronic stability program (ESP) systems.

KEY ISSUES ADDRESSED

What is the current and future scope of basic active and passive safety features across the passenger cars and light commercial vehicles market in India?
Which basic passive and active functions do OEMs, suppliers, and regulators consider important and offer as a standard?
What are the industry challenges that restrict widespread adoption?
How the featured adoptions vary by various vehicle segments currently operating in the Indian automotive industry?
What are the limitations to the adoption of ADAS technology based applications? What are the growth prospects for these applications?


  • Executive Summary
    • BNVSAP-Scoring Scheme for Rating Vehicles
    • Active and Passive Safety Regulations
    • Penetration of Passive Safety Features
    • Penetration of Active Safety Features
    • OEM-wise Share of Feature Sales
      • Table Passive and Active Safety Market: OEM-wise Share of Feature Sales, India, 2019 and 2030
    • Segment-wise Share of Feature Sales
      • Table Passive and Active Safety Market: Segment-wise Share of Feature Sales, India, 2019 and 2030
    • Key Conclusions
  • Research Scope, Objectives, Background, and Methodology
    • Research Scope
    • Research Aims and Objectives
    • Key Questions This Study Will Answer
  • Product Segmentation and Definition
    • Product Segmentation
    • Feature Definitions-Passive Safety
    • Feature Definitions-Active Safety
    • Vehicle Segmentation
  • Bharat New Vehicle Safety Assessment Program (BNVSAP)
    • BNVSAP Safety Regulations
    • BNVSAP-Passive and Active Safety Mandates
    • BNVSAP-Crash Testing Mandates
    • BNVSAP-Scoring Scheme
    • BNVSAP-Rating Scheme
  • Market Drivers and Restraints
    • Market Drivers
    • Market Drivers Explained
    • Market Restraints
    • Market Restraints Explained
  • Passive Safety Market-Airbags
    • Feature Growth-Airbags
    • Feature Penetration by OEM and Segment-Airbags
  • Speed Warning
    • Feature Growth- Speed Warning Units
    • Feature Penetration by OEM-Speed Warning Units
  • Seatbelt and Seatbelt Reminder
    • Feature Growth-Seatbelts
    • Feature Penetration by OEM-Seatbelt
    • Feature Growth-Seatbelt Reminder
    • Feature Penetration by OEM-Seatbelt Reminder
  • Active Safety Market-ABS+EBD
    • Feature Growth-ABS+EBD
    • Feature Penetration by OEM-ABS+EBD
  • TCS
    • Feature Growth-Traction Control System (TCS)
    • Feature Penetration by OEM and Segment-TCS
  • ESP
    • Feature Growth-Electronic Stability Program (ESP)
    • Feature Penetration by OEM-ESP
  • OEM Analysis
    • OEM Group in Focus-Maruti Suzuki
    • OEM Group in Focus-Tata Motors
    • OEM Group in Focus-Mahindra & Mahindra
    • OEM Group in Focus-Honda
    • OEM Group in Focus-Hyundai Kia
    • OEM Group in Focus-Toyota
    • OEM Group in Focus-Ford
    • OEM Group in Focus-Volkswagen
    • OEM Comparison Snapshot-Airbags
    • OEM Comparison Snapshot-ESP
  • Growth Opportunities and Companies to Action
    • Growth Opportunity-Investments and Partnerships
    • Strategic Imperatives for Success and Growth
  • Conclusions and Future Outlook
    • Key Conclusions
    • The Last Word-3 Big Predictions
  • Appendix
    • Market Engineering Methodology
    • Partial List of Acronyms and Abbreviations Used

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook