Roadblocks to Making Omnichannel a Reality in Brazil
This market insight presents an analysis of the current status of omnichannel strategy adoptions in Brazil, as well as selected successful business cases. It also provides a general view of how companies in Brazil are facing the omnichannel reality; an overview of Brazilian consumer behavior and its impact on interactions with companies; market drivers and restraints, trends, and analysis; growth opportunities; and key takeaways. Detailed insights and analysis of initiatives taken by telecommunications and financial industries is also presented, as is a comparison of Brazilian banks' smartphone app adoption.
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