Rapidly Evolving Defence Markets—India
According to SIPRI, India was the largest arms importer in the world during 2011–2015. The Indian government has revised the procurement policy after seeking responses from industry stakeholders. Frost & Sullivan has analysed the competitive landscape of defence in India, which consists of public sector undertakings (PSUs), foreign defense companies, and emerging Indian companies. As per DPP 2016, the way ahead for India is by developing indigenous capabilities in defence through foreign collaboration. This is a critical time for foreign OEMs. The decisions made now, in terms of partnerships with emerging Indian firms, leveraging key clauses in DPP 2016 and understanding the track of Indian modernisation will help them win contracts and reap benefits. The report presents the insights necessary to help companies proactively establish themselves in a position of competitive advantage in India.
The expanding Indian Defense Market is at an inflexion point. Companies should be cognizant of changes in procurement policy brought out through the revised defense procurement policy 2016 (DPP 2016) in order position themselves at a competitive advantage. The new policy presents latent opportunities that firms can take advantage of in order to establish themselves in one of the largest defense markets in the world. Platform obsolescence and extensive defense modernization (underway and planned) makes India a key market for defense equipment. There will never be an absence of demand. The changes brought about by “Make in India” and the “Defense Procurement Policy 2016” can be used to a OEMs advantage to gain a firmer foothold in the market. By expanding partnerships with emerging Indian defense companies, utilizing India’s vibrant micro, small and medium enterprise (MSME) sector and leveraging new policy measures a defense company can place itself in a position to successfully compete and win contracts in India.
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