Rapid Evolution of the Italian Market for Electric Vehicles

Rapid Evolution of the Italian Market for Electric Vehicles

The automotive industry is rapidly evolving in terms of technology and tackling environmental issues. Electric vehicles have been introduced as a clean energy initiative, as they have low or zero emissions, and have come a long way to become an integral part of OEMs’ business strategies. Automakers are creating separate EV business units to prepare for an EV boom. However, the surge in EV demand will create a need for charging infrastructure and safety regulations and standards.

Italy has a nascent but rapidly growing EV market. Being part of the EU, its National Policy Framework (NPF) and targets are based on the October 2014 Directive launched by the European Commission with regard to alternate fuel vehicles to address environmental issues and energy security and independence, attracting investors to Europe for alternate fuel source development.

Italy had come under criticism for a lack of motion and growth in the EV sector. However, the newly elected 2018 government has made serious progress in terms of several reforms and charging station infrastructure. It has also stated its ambitions to surpass Norway and make Italy Europe’s top EV nation. Italy stands out due to its holistic approach, where considerations have been made for pushing EV sales through incentives and regulations, increasing charging infrastructure, and developing new charging technology and storage systems.


RESEARCH HIGHLIGHTS

The study provides a detailed analysis of the EV market in Italy, with information on 2019 annual sales and historical sales. PEVs and HEVs have been discussed in separate sections. The study highlights market share by EV type and the sales share of each EV type for the top 5 OEMs since 2010. The top 10 models for 2019 are listed, along with the historical cumulative top 10 for PEVs and HEVs. Detailed regional incentives are also covered.

KEY ISSUES ADDRESSED

How has the EV market progressed from 2010?
What is the most popular EV type, vehicle model, OEM, and vehicle segment year-on-year and cumulatively?
What are the market shares for PHEVs, BEVs, FHEVs, and MHEVs, and how has their growth trend been since 2010?
Which are the fastest-growing OEMs, and which are the models that have disrupted sales trends or exhibited market demand?
Who are the key participants in the charging infrastructure market?
What are the growth opportunities in the market?
What are the critical success factors for the Italian EV market?


  • Executive Summary
    • Segmentation and Definitions
    • Key Findings 2019
    • Historical PEV and HEV Sales
      • Table Electric Vehicles Market: Sales by EV Type, Italy, 2010 2019
    • Historical EV Sales
    • Historical Cumulative PEV Sales
    • Historical Cumulative HEV Sales
    • Italian EV Market Snapshot, 2019
      • Table Passenger Cars (PC) Market: Sales and Share by Power Type, Italy, 2019
    • Top 5 Models—2018 Vs 2019
    • Market Share by EV Type—2018 Vs 2019
  • Research Scope, Objectives, and Methodology
    • Research Scope
    • Research Aims and Objectives
    • Key Questions this Study will Answer
    • Research Methodology
  • PEV Market Scenario
    • PEV Sales and Penetration
      • Table Electric Vehicles Market: PEV Sales and Penetration, Italy, 2010 2019
    • Historical BEV Vs PHEV Sales
      • Table Electric Vehicles Market: BEV Vs PHEV Sales, Italy, 20102019
    • PEV Sales—Top 10, 2019
    • PEV Monthly Sales, 2019
      • Table Electric Vehicles Market: PEV Monthly Sales, Italy, 2019
    • Historical Cumulative PEV Sales
    • Historical Cumulative OEM Sales
    • PEV Sales Forecast
      • Table Electric Vehicles Market: PEV Sales Forecast, Italy, 2019–2025
    • PEV Sales Forecast Discussion
  • HEV Market Scenario
    • HEV Sales and Penetration
      • Table Electric Vehicles Market: HEV Sales and Penetration, Italy, 2010 2019
    • Historical FHEV Vs MHEV Sales
      • Table Electric Vehicles Market: FHEV Vs MHEV Sales, Italy, 2010 2019
    • HEV Sales—Top 10, 2019 (FHEVs and MHEVs)
    • HEV Monthly Sales, 2019
      • Table Electric Vehicles Market: HEV Monthly Sales, Italy, 2019
    • Historical Cumulative HEV Sales
    • Historical Cumulative OEM Sales
  • Charging Infrastructure and Technology Development
    • EV Charge Points
      • Table Electric Vehicles Market: Total Charge Points per Year, Italy, 2010 2019
    • Key Developments
    • Key Charging Station Suppliers
  • Government Incentives and Regional Scenario
    • Government's Role and Regional Scenario
    • EV Incentives
  • Growth Opportunities and Companies to Action
    • Growth Opportunity—Innovations and Partnerships
    • Strategic Imperatives—Critical Success Factors
  • Key Conclusions
    • Key Conclusions from 2019
  • Appendix
    • Market Engineering Methodology
    • Abbreviations and Acronyms Used

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook