Rapid Evolution of the Italian Market for Electric Vehicles
The automotive industry is rapidly evolving in terms of technology and tackling environmental issues. Electric vehicles have been introduced as a clean energy initiative, as they have low or zero emissions, and have come a long way to become an integral part of OEMs’ business strategies. Automakers are creating separate EV business units to prepare for an EV boom. However, the surge in EV demand will create a need for charging infrastructure and safety regulations and standards.
Italy has a nascent but rapidly growing EV market. Being part of the EU, its National Policy Framework (NPF) and targets are based on the October 2014 Directive launched by the European Commission with regard to alternate fuel vehicles to address environmental issues and energy security and independence, attracting investors to Europe for alternate fuel source development.
Italy had come under criticism for a lack of motion and growth in the EV sector. However, the newly elected 2018 government has made serious progress in terms of several reforms and charging station infrastructure. It has also stated its ambitions to surpass Norway and make Italy Europe’s top EV nation. Italy stands out due to its holistic approach, where considerations have been made for pushing EV sales through incentives and regulations, increasing charging infrastructure, and developing new charging technology and storage systems.
The study provides a detailed analysis of the EV market in Italy, with information on 2019 annual sales and historical sales. PEVs and HEVs have been discussed in separate sections. The study highlights market share by EV type and the sales share of each EV type for the top 5 OEMs since 2010. The top 10 models for 2019 are listed, along with the historical cumulative top 10 for PEVs and HEVs. Detailed regional incentives are also covered.
KEY ISSUES ADDRESSED
How has the EV market progressed from 2010?
What is the most popular EV type, vehicle model, OEM, and vehicle segment year-on-year and cumulatively?
What are the market shares for PHEVs, BEVs, FHEVs, and MHEVs, and how has their growth trend been since 2010?
Which are the fastest-growing OEMs, and which are the models that have disrupted sales trends or exhibited market demand?
Who are the key participants in the charging infrastructure market?
What are the growth opportunities in the market?
What are the critical success factors for the Italian EV market?
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