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Qualitative Insights into the Software- and Platform-as-a-Service Markets in Latin America

Qualitative Insights into the Software- and Platform-as-a-Service Markets in Latin America

The Latin American cloud computing market is growing rapidly. Brazilian companies were the first to make cloud investments, followed by the other big economies–Mexico, Argentina, Colombia, Chile, and Peru. SaaS is the largest cloud market in Latin America, and was the first cloud investment made by several companies in the region. PaaS, on the other hand, remains in the early stage of development, yet it holds significant potential to support innovation in the region. In this study, Frost & Sullivan analyzes qualitative data from the Latin American SaaS and PaaS markets, as well as provides end-user insights regarding perceptions about cloud and factors considered when a company is selecting a provider. The base year of analysis is 2015.


  • Executive Summary
    • Key Findings
  • Market and Study Definitions
    • Research Objectives, Scope, and Methodology
    • Market Definitions-Cloud Deployment Models
    • Market Definitions-Cloud Computing Services
  • Drivers and Restraints
    • Drivers
    • Drivers Explained
    • Restraints
    • Restraints Explained
  • SaaS Analysis
    • Introduction
    • Main Types of SaaS
    • Main Types of SaaS-CRM
    • Main Types of SaaS-HR
    • Main Types of SaaS-CC&P
    • Main Types of SaaS-F&A, BI and Analytics
    • SaaS Benefits
  • PaaS Analysis
    • Introduction
    • PaaS Benefits
  • End-user Insights
    • End-user Insights-Introduction
    • End-user Insights-Factors Impacting Cloud Provider Selection
    • End-user Insights-Perceptions of Cloud Solutions among Users
    • End-user Insights-Perceptions of Cloud Solutions among Non-users
    • End-user Insights-Degree of Satisfaction with Cloud Solutions
    • End-user Insights-Percent of IT Applications Moved to the Cloud
  • Last Word
    • Key Takeaways

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