Qualitative Insights into the Software- and Platform-as-a-Service Markets in Latin America
The Latin American cloud computing market is growing rapidly. Brazilian companies were the first to make cloud investments, followed by the other big economies–Mexico, Argentina, Colombia, Chile, and Peru. SaaS is the largest cloud market in Latin America, and was the first cloud investment made by several companies in the region. PaaS, on the other hand, remains in the early stage of development, yet it holds significant potential to support innovation in the region. In this study, Frost & Sullivan analyzes qualitative data from the Latin American SaaS and PaaS markets, as well as provides end-user insights regarding perceptions about cloud and factors considered when a company is selecting a provider. The base year of analysis is 2015.
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