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Purpose-Built Analytics Adds Relevancy and Insight as Customer Satisfaction Tools for the Digital Economy

Purpose-Built Analytics Adds Relevancy and Insight as Customer Satisfaction Tools for the Digital Economy

The digital economy is about data—constant streams of information to and from customers across global networks, combined with the details that identify one customer from the next. Because data defines the digital economy, leveraging it has more to do with managing processes than managing individual systems. Some claim that data ownership is the currency of today and the gateway to long-term business success. Stratecast tends to agree. Yet, in order to transform promising digital technology into business reality, operations and monetization functions of the Communications Service Providers (CSPs) must adhere to certain customer management processes, including:

Uninterrupted message delivery (voice, text, and data) to any destination
Assurance that each service will work consistently
Message privacy
Security monitoring
Marketing new services to targeted customer groups
Identification of customer usage, charging and billing creation
Revenue collection
Fraud protection


1. Purpose-Built Analytics Adds Relevancy and Insight as Customer Satisfaction Tools for the Digital Economy
SPIE 2015 #41 - October 23/2015 Introduction
There's an App for That and Lots of Data to Go with It
The Expanding Role of "Purpose-Built" Analytics for Communications
It's About Solution Focus and Business Need
A Different Kind of Data Analytics Supplier
Guavus Customer Examples and Successes to Date
Stratecast - The Last Word
About Stratecast
About Frost & Sullivan

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