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Platform Strategies of Global Passenger Vehicle (PV) Automotive OEMs

Platform Strategies of Global Passenger Vehicle (PV) Automotive OEMs

The research provides an updated analysis of the key global original equipment manufacturers’ (OEMs’) platform strategies. Specifically, various platform strategies adopted by the top 13 OEMs to develop more modular platform-based models for global markets have been covered in this research. The research also discusses the evolution and future of megaplatforms during 2015-2022. Various OEMs’ approaches to platform standardization and modularity have also been analyzed. The market insight also provides the readers with an overview of the new major platforms and targeted vehicle segments, brands, and products developed, along with a comparative analysis on them globally including the regional approaches.


  • Executive Summary
    • Executive Summary-Key Findings
    • Executive Summary-CEO Perspective (North American OEMs)
    • Executive Summary-CEO Perspective (European OEMs)
    • Executive Summary-CEO Perspective (Asian OEMs)
    • Key PV OEMs-Global Platform Reduction Roadmap
    • Top 10 Platforms Breakdown, 2015 versus 2022
    • Key PV OEMs-Average Production and Models per Platform
    • Key OEMs-Modular Platform Comparison, 2022
    • Platform Roadmap-Current and Future Outlook
  • Research Scope, Objectives, and Methodology
    • Research Scope
    • Research Aims and Objectives
    • Key Questions this Study will Answer
    • Research Background
    • Research Methodology
    • Key OEM/Participant Groups Compared in this Study
  • Segmentation
    • Vehicle Segmentation
  • Platform Definitions
    • Platform Architecture and Modular Platform
    • Platform Architecture and Modular Platform-Illustration
    • Megaplatforms
    • OEM Groups
  • Overview of PV OEMs Vehicle Platform Strategy
    • PV OEMs' Production Share Breakdown
    • Key PV OEMs-Global Models Breakdown
    • Key PV OEMs-Global Platform Reduction Roadmap
    • Key PV OEMs-Future Global Modular and Standalone Platforms
    • Key PV OEMs-70 Global Modular Platforms
  • Key PV OEMs' Vehicle Platform Strategy
    • Key PV OEMs-Volkswagen Group-Modular Toolkits
    • Key PV OEMs-BMW Group-Modular Drive Architecture
    • Key PV OEMs-Renault Nissan-Common Modular Family (CMF)
    • Key PV OEMs-Toyota Group-TNGA Strategy
    • Key PV OEMs-Honda Group-Common Platform for Key Models
  • Comparative Analysis of PV OEMs' Future Vehicle Platform Strategy
    • Key PV OEMs-Region-based Platform Reduction Roadmap
    • Key PV OEMs-Average Units Production per Platform
    • Key PV OEMs-Key Platforms and Percentage Platform Reduction
    • Key PV OEMs-Top 10 Future Global Platforms
    • Key PV OEMs-Average Production and Models per Platform
    • Key OEMs-Modular Platform Comparison, 2022
    • Key PV OEMs-Number of Megaplatforms
  • Platform Sharing Strategies of OEMs Across Key Vehicle Segments
    • Key PV OEMs-Global Platform Strategy Philosophy
    • Key North American PV OEMs-Future Modular Platforms
    • Key European PV OEMs-Future Modular Platforms
    • Key Asian PV OEMs-Future Modular Platforms
    • Dedicated Electric Vehicle Platform Strategy of OEMs
    • Key Mainstream OEMs-Top Modular Platform Segments' Comparison
    • Key Luxury PV OEMs- Modular Platform Segments Comparison
  • Top Performing Future PV OEM Platforms and Models
    • Current Shared versus Standalone Platforms
      • Table PV OEMs' Platform Strategy: Shared versus Standalone Platforms, Global, 2015
    • Future Shared versus Standalone Platforms
      • Table PV OEM's Platform Strategy: Shared versus Standalone Platforms, Global, 2022
    • Top 10 Platforms Breakdown, 2015 versus 2022
    • Top 25 Models by Production, 2015 versus 2022
  • Impact of Platform Strategy on PV OEMs' Growth and Market Position
    • Key PV OEMs-Summary of Global Platform Strategy Indices
    • Key PV OEMs-Summary of Indices Scores
      • Table PV OEMs' Platform Strategy: Summary of Indices Scores, Global, 2015-2022
    • Implication of Indices-Index 1
      • Table PV OEMs' Platform Strategy: Index 1, Global, 2015-2022
    • Implication of Indices-Index 2
      • Table PV OEMs' Platform Strategy: Index 2, Global, 2015-2022
    • Implication of Indices-Index 3
      • Table PV OEMs' Platform Strategy: Index 3, Global, 2015-2022
    • Implication of Indices-Index 4
      • Table PV OEMs' Platform Strategy: Index 4, Global, 2015-2022
    • Implication of Indices-Index 5
      • Table PV OEMs Platform Strategy: Index 5, Global, 2015-2022
    • Implication of Indices-Index 6
      • Table PV OEMs' Platform Strategy: Index 6, Global, 2015-2022
    • Platform Reduction versus Modular Platforms Growth
    • Average Production Increase/Platform vs. Model Increase/Platform
    • Overall Model Increase versus Average Volume/Model Increase
  • Key Conclusions and Future Outlook
    • Key Conclusions
    • Top 5 Growth Opportunities
  • Appendix
    • Market Engineering Methodology
    • Abbreviations and Acronyms Used

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