The infrastructure industry in the KSA, which enjoyed high growth rates over the last few years, is facing hardships due to crude oil prices. This in turn has affected the demand for paints and coatings. However, the Government's plans for economic diversification will serve as a shot in the arm for the paints and coatings industry. Development of downstream petrochemicals / chemical industries, healthcare facilities, educational facilities, tourist hot spots, logistics corridors, etc. will result in increased consumption of paints and coatings. However, in the short term companies will need to look at increasing penetration in the retail space for decorative coatings. In the case of protective coatings, product development and performance is key for sustenance. This study provides a broad overview of the general economic condition of the KSA and its effect on the paints and coatings industry, and has been designed to serve as the critical starting point for charting short-term strategy for a paints and coatings company.
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