Overview of Average Revenue per User for Global Pay TV and Broadband
This cross-practice market insight gathers data from several local teams within Frost & Sullivan’s global information and communications technologies (ICT) practice. This insight is designed to provide a global picture of average revenue per user (ARPU) for pay TV content and fixed broadband (FBB) on a region-by-region basis. Additionally, this study recommends ARPU growth strategies.
Predictably, ARPUs for pay TV are highest in affluent, advanced markets with saturated pay TV demographics and are flat to declining slightly in future projections. ARPUs in emerging markets are lower and are trending upwards.
Regional variances in broadband ARPUs exist but are less dramatic, particularly when actual broadband bandwidth is factored in. The highest speeds available vary significantly across and even within countries, with corresponding variances in ARPU.
The United States leads with the highest pay TV ARPU at well over $ per month. India and China have the lowest ARPUs at well under $ per month, driven down in particular by the widespread uptake of basic digital cable packages.
A key global pattern is that in advanced countries, pay TV is on average more expensive than broadband, whereas in developing countries, broadband is more expensive than pay TV.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook