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Analysis of Overseas Growth Strategies Among Chinese Automotive Original Equipment Manufacturers

Analysis of Overseas Growth Strategies Among Chinese Automotive Original Equipment Manufacturers

This research service provides a strategic analysis of the overseas growth strategies of leading Chinese automotive Original Equipment Manufacturers (OEMs). It examines the factors that determine overseas market exploration and the export strategies of key OEMs. The study also includes an overview of the changing dynamics in the Chinese passenger vehicle market and a SWOT analysis for four key Chinese OEMs. The study features a comparative analysis of select global product lines and discusses the evolution of export activities of Chinese automotive OEMs in overseas markets. The report also provides a current and future outlook up to 2022 for Chinese automotive OEMs in overseas markets.


  • Executive Summary
    • Executive Summary-Key Findings
    • Executive Summary-Outlook of Chinese Auto OEMs' Export Business
    • Executive Summary-Overseas Footprint of Chinese OEMs
    • Executive Summary-Overseas Manufacturing and Assembly Plants
    • Key Findings and Future Outlook
  • Research Scope, Objectives, Background, and Methodology
    • Research Scoped
    • Research Aims and Objectives
    • Key Questions this Study will Answer
    • Research Background
    • Research Methodology
  • Overview of the Changing Dynamics in the Chinese Passenger Vehicle Market
    • Evolution of Chinese OEMs in Overseas Markets
    • Emergence of Overseas Expansions
    • Increased Focus on Automotive Exports
    • Development of Strong Global Supplier Partnerships
    • Sourcing Implication Analysis
  • SWOT Analysis for Key Chinese OEMs
    • SWOT Analysis-Chery
    • SWOT Analysis-Geely
    • SWOT Analysis-Lifan
    • SWOT Analysis-Great Wall
    • Comparative Benchmarking of Chinese OEMs
  • Comparative Analysis of Select Global Product Lines
    • Four Advanced Global Product Lines from Chinese OEMs
    • Brief Comparison of Specifications
    • Convergence of PV Product Lines Across Emerging Markets
    • Comparative Analysis of Comfort Features in Cars
    • Comparative Analysis of Connectivity Features
    • Comparative Analysis of After-sales Services
  • Evolution of Chinese OEM Activities in Export Markets
    • Export Unit Shipment Forecast-Chinese OEMs
    • Executive Summary-Overseas Footprint of Chinese OEMs
    • Top Export Market Priorities of Chinese OEMs
    • Chinese OEMs' Key Approaches in the Top 5 Regional Markets
  • Overview of Success Factors in Automotive Export Markets
    • Investment Decisions in Overseas Markets
    • Greenfield Investments
    • Overseas Manufacturing and Assembly Plants
    • Localization Strategy for Overseas Markets
    • Key Specification Metrics of Chinese Automotive OEMs for Overseas Markets
  • Conclusions and Future Outlook
    • Key Conclusions
    • Future Growth Strategies-Chinese OEMs in Overseas Markets
    • Key Findings and Future Outlook
    • The Last Word-Top 3 Predictions
  • Appendix
    • Market Engineering Methodology
    • Abbreviations and Acronyms Used

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