Market Research Logo

2015 Outlook of the Global Connected Car Market

2015 Outlook of the Global Connected Car Market

Recap of 2014

Despite the advancements from a technology and business model perspective, telematics is still not a purchase puller in developed markets.

Apple Carplay and Google Android Auto will provide the much needed consolidation on the brought-in smartphone solution side; developer interest, ease of implementation, and customer appeal are the pros to their entrance.

Industry pushed solutions such as MirrorLink will have limited appeal in select markets.

Vendors, such as Nokia HERE, are improving the on-board experience by integrating the cloud with a complete suite of connected services, which is necessary to improve the performance of embedded navigation systems.

Google, Nokia HERE, and TomTom are all examples of participants in this domain.

Efforts by original equipment manufacturers (OEMs) to use the telematics/connected platform as a way to understand driving behavior and vehicle performance behavior will increase the role of Big Data analytics.

An entire suite of aftermarket on-board diagnostics (OBDII) solutions opened up in the US market in 2013, focusing on providing diagnostics, maintenance-related solutions, and insurance benefits.

Several Tier I suppliers such as Continental, Denso, Mitsubishi Electric, and Visteon have displayed infotainment concepts with intelligent driver workload management solutions.

OEM and Tier I focus is expected to be on simplifying the IVI human-machine interface (HMI) space with innovative solutions focusing on a mix of voice and visual technologies.

GM OnStar, Hyundai Blue Link, and BMW Assist are examples of OEMs who are changing the telematics business model into longer-term inclusive offerings for the aftersales benefits.

The idea is to weigh the subscription revenues versus customer retention opportunities in the longer term.

About this report

This research service focuses on various technologies related to connected cars such as human-machine interface (HMI) and telematics that are likely to enter the market by 2015. The study discusses various technological advancements that are occurring in North America, Europe, China, and Brazil and provides forecast and penetration rates for these technologies. In addition, key technology trends are analyzed for the various original equipment manufacturers (OEMs). As the connected car market evolves, so, too will OEMs’ business models.


  • Executive Summary
    • Recap of 2014
    • 2014 Frost & Sullivan Predictions vs. Actuals
    • Key Predictions for 2015
    • Consumer Electronics Show (CES) 2015 Highlights
    • New Cars Sold with Connectivity
    • New Cars Sold with Embedded Navigation
    • New Embedded Telematics Subscriber Additions
    • Tier I Supplier Comparative Analysis
    • Key Supplier Capabilities-Software and Analytics
    • 2014 vs. 2015 Outlook
  • Research Scope and Segmentation
    • Research Scope and Objectives
      • Table Passenger Car Market: Unit Shipment Forecast, Global, 2014-2021
    • Vehicle Segmentation
  • Connected Car-Product and Technology Trends
    • Global Connected Cars Market
    • LTE Integration in Cars
    • European OEMs App Integration Summary
      • Table Connected Car Market: Automotive App Integration Summary, Europe, 2015
    • North American OEM App Integration Summary
      • Table Connected Car Market: Automotive App Integration Summary, North America, 2015
    • New Cars Sold with Embedded Navigation
      • Table Connected Car Market: Embedded Navigation Unit Shipment Forecast, Global, 2014-2021
    • Connected Infotainment Feature Benchmarking
    • CD- and Navigation-less Infotainment
    • Over-the-air Updates
    • OEMs' Focusing on Mobility Services
    • Telematics Feature Benchmarking
    • NA OEMs' Telematics Services Comparative Analysis
    • Brazil OEMs' Telematics Services Comparative Analysis
    • Chinese OEMs' Telematics Services Comparative Analysis
    • Input and Output HMI Feature Benchmarking
    • European OEMs' HMI Comparative Analysis
    • NA OEMs' HMI Comparative Analysis
    • Input and Output HMI Innovations
    • Influence of Vehicle Automation on HMI
    • Influence of High-end Processors
    • Spotlight on In-car Security
    • Influence of Connected Living on Connected Cars
  • HMI Market and Technology Trends
    • Input Trends-Touch Screens
    • Input HMI-New Cars Sold with Touch Screen
    • Input HMI Trends-Multimodal Input Solutions
    • Input HMI-New Cars Sold with Multifunctional Controllers
    • Input HMI-New Cars Sold with Voice Recognition
    • Input Trends-Handwriting Recognition
    • Input HMI-New Cars Sold with Handwriting Recognition
    • Input HMI-New Cars Sold with Air Gesture Recognition
    • Output HMI Trends-Haptic Feedback Solutions
    • Output HMI Trends-HUD and Instrument Cluster Display
    • Output Trends-Head-Up Displays (HUDs)
    • Output HMI-New Cars Sold with Head-up Display
  • Voice of the Customer Analysis
    • Key Next-Vehicle Purchase Attributes
    • Connected Car Package Interest
      • Table Consumer Interest for Connected Car Packages, Europe and North America, 2014
    • Europe-Feature Interest by Vehicle Segment
    • Europe-Smartphone Usage Trends
    • Europe-Activities Done While Using Smartphone in the Vehicle
    • US-Current Infotainment and Telematics Systems in Vehicles Summary
    • US-Smartphone Experience is Still Preferred by Many Drivers in the US
  • Conclusions and Future Outlook
    • Connected Car Business Model
    • Key Conclusions and Future Outlook
  • Appendix
    • Table of Acronyms Used
    • Market Engineering Methodology

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report