The global market for medium-heavy commercial trucks is expected to show marginal growth despite weakness in the global economy. Key-volume markets such as China, North America and Brazil are expected to continue recovery in trucks sales in 2014. The market demand in India and Russia is expected to remain subdued despite the possibility of Russia having post-marginal gains. It is estimated that Next 11 and African markets will offer the most attractive growth opportunities for global OEMs in the commercial truck market in 2014.
Key Highlights of 2013
Year of Next-11 and African Market Growth and Lackluster BRIC Market performance
BRIC markets experienced slowdown with India and Russia slowing down considerably, while China and Brazil showed growth, albeit at a much lower rate than in past. Growth in several Next-11 markets, marginally higher North American sales and new opportunities in Africa resulted in a net increase of approximately units over 2012 levels. Natural Gas Truck Sales Increased in All Major Markets
Natural gas truck sales increased steadily in North America, China and also moderately in Europe. Proliferation of ISX-G12 engine in North America and gradual establishment of fuelling infrastructure catalyzed rising adoption from regional haulers. Approximately Thousand MD-HD natural gas trucks were sold in 2013. Change in Competitive Landscape Led By Volvo-DFM Partnership
For the first time Volvo Group overtook Daimler as world’s largest medium-heavy truck seller through a 45 Percent stake in DongFeng. The true impact of this change will be felt in 2014 and beyond. Daimler is focusing on aggressive push in growth markets to reclaim top position. Platform Strategies Experienced Rapid Implementation
By the end of 2013, 23 Percent of all medium-heavy duty trucks sold in global markets featured platform based lineage. Platform development activities by of the world’s leading OEMs. Soft Technologies (non-Powertrain) Experienced Renewed OEM and Market Focus
Joint development to share development cost and achieving breakthroughs in innovation. Daimler with Renault-Nissan and Tesla; BMW with Toyota; and General Motors with Ford are examples of some key powertrain partnerships.
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