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Original Equipment Manufacturer (OEM) Strategies for Driver Monitoring Systems in Europe

Original Equipment Manufacturer (OEM) Strategies for Driver Monitoring Systems in Europe

OEMs have specific system architectural preferences for DMS; it can be integrated with the steering ECU or have an ECU of its own. Traditional steering angle sensors can be integrated with steering ECUs, while sensors on the steering wheel and cameras still require a stand-alone ECU.

OEMs can choose between mono cameras and stereo cameras. Stereo cameras can harbor more functions related to driver gestures and eye monitoring, but the downside is their high costs.

Driver identification, hands-on-steering detection, gesture recognition, and most importantly drowsiness detection are few of the major DMS functions available. To add to the existing features within DMS, suppliers are trying to bring in advanced features such as mood detection and driver health monitoring.

To facilitate driver monitoring functions (other than the few basic features available), additional hardware such as a stereo or mono camera (either road-facing with lane-assist functionalities or driver-facing) and sensors on the steering wheel along with other devices and sensors would become a necessity.

About this report

Driver Monitoring Systems (DMS) analyze driver behavior, detect behavior patterns for micro-sleep, and issue appropriate warnings to alert and refocus the driver’s attention back to the road, thus working to reduce drowsiness-related crashes. DMS functions are achieved using data processed from the steering angle sensor, the sensors on the steering wheel, and a mono camera with lane assist. However, the industry is expected to move from using traditional sensors to camera-based systems. Several OEMs have realized the potential of systems which not only support additional DMS functionalities, but also act as a human machine interface and enhance the driver experience.


  • Executive Summary
    • Driver Monitoring Systems-Implications
    • Comparative Analysis-Key OEMs' Strategies with Vision-based DMS
    • Market Competitors-Key Success Factors
    • Summary of Technological Trends
    • Executive Summary-Associated Multimedia
  • Research Scope
    • Key Questions This Study Will Answer
    • Key Participant Groups Compared in This Study
  • Key Definitions and Market Overview
    • System Classification and Definition
    • Legislative Overview for Driver Monitoring Systems
    • Levels of On-Road Vehicle Automation
    • Evolution of DMS from Safety to Human Machine Interface (HMI)
    • Comparative Analysis of DMS Functions and Technology Preferences
    • DMS-Key Functions Matrix
    • DMS-Additional Functions Possible
  • Drivers and Restraints
    • DMS Market Drivers and Restraints
    • Market Drivers
    • Drivers Explained
    • Market Restraints
    • Restraints Explained
  • Forecast and Trends
    • Unit Shipment Forecast by Technology-Leading OEMs
    • Unit Shipment Forecast by Functions-Leading OEMS
    • Driver Monitoring Systems-OEM Preference of Technology
    • Driver Monitoring Systems-OEM Preference of Functionality
    • Feasibility Analysis of Selected Technologies
  • Architectural Overview of Major OEMs with ADAS Strategies
    • Architectural Preferences for DMS-Leading OEMs
    • Audi-Rest Recommendation
    • Audi-DMS Overview
    • BMW-Attentiveness Assistant
    • BMW-Schematic Depiction
    • BMW-System Overview
    • Ford-Driver Alert
    • Ford-System Overview
    • Mercedes-Benz-Attention Assist
    • Mercedes-Benz-Attention Assist Schematic Depiction
    • Mercedes-Benz-Attention Assist System Overview
    • Volkswagen-Driver Fatigue Detection
    • Volkswagen-System Overview
  • DMS Strategies of Other OEMs-Outline
    • DMS Strategies of Other OEMs
  • Major Suppliers-DMS Roadmap and Key OEM Partnerships
    • Bosch-Focus on Driver Monitoring System
    • Bosch's Schematic for Integrating DMS with ADAS and Automated Driving
    • Bosch-DMS Roadmap
    • Continental-Driver Monitoring System
    • Continental-DMS Roadmap
    • Denso Driver Monitoring System
    • Other Tier-I Suppliers Considering DMS
  • Conclusion and Key Findings
    • Key Conclusions and Future Outlook
    • The Last Word-3 Big Predictions
  • Appendix
    • Market Engineering Methodology

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