Opportunity Assessment for Gluten-free Products Market in India
This study analyses the major trends in the Indian gluten-free products market. It offers a comparative scenario of Indian market viz US and European markets. It clearly lists and defines the market drivers and restraints that are expected to have an impact in the Indian scenario. The study presents a robust picture of competitive and regulatory scenario, along with pricing and distribution analysis, for Indian and major global markets.
Global Market Scenario
The global market for gluten-free product was about $ billion in 2012, and this market is projected to reach $ billion at a CAGR of % by 2018. North America was the largest market accounting nearly % of the market share in 2012. Europe is expected to show significant growth in the market in the near future. The United Kingdom was the largest European gluten-free market in 2012. The bakery and confectionery market is expected to be the fastest growing one in Europe, followed by North America. Australia in the Asia-Pacific (APAC) region and Brazil in the Rest-of-World (ROW) region are the largest markets expected to grow further by 2018.
In the North American and European market, gluten-free products are increasingly being offered at grocery stores. With the trend of offering exhaustive product variants, supermarkets and mass retailers are focusing more on the free-from products. This particular phenomena has decreased the sales share by health and natural food stores for gluten-free products. A number of gluten-free products are available in the market such as:
Bakery and confectionery
Baking mixes and flour
Meat and poultry products
Other foods (sauces, dressings, beverages, dairy products)
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