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Over the Top (OTT) Video Market, India

Over the Top (OTT) Video Market, India

India is an attractive market for multiscreen video consumption, which has led to emergence of numerous OTT service providers in the past two years: broadcasters, portals, start-ups, and more recently, international video aggregators such as Netflix. According to Frost & Sullivan, there are about 66 million unique connected video viewers in India, and about 1.3 million OTT paid video subscribers. With increase in the use of smart devices in India, content owners and aggregators are using non-TV platforms to improve reach and generate revenues through subscription and advertisement.


  • Executive Summary
    • Key Findings
    • Current and Future Outlook
  • The `Digital India' Overview for Multiscreen Video
    • Internet Scenario in India
    • Video Viewership Analysis
    • Demography of Indian Internet Users based on Age
    • Videos Watched Online and Average Video per Viewer
      • Table Total OTT Market: Online Video Viewing, APAC, 2014
    • Activities on Mobile
    • YouTube: Market Activities and Business Models
    • YouTube: Viral Videos
  • Over-the-Top (OTT) Video Ecosystem
    • OTT Video Ecosystem
    • Ecosystem Key Stakeholders in India
    • OTT Platforms of Leading Network Companies
  • Drivers, Challenges and Restraints
    • Market Drivers
    • Market Challenges
    • Market Restraints
  • Revenue Models and Forecast
    • Revenue Models in Online Videos
    • Remonetizing Old Content
    • Increased Ad Revenues on Digital Platforms
    • Broadband Video Viewers Forecast, India
      • Table Broadband Video Viewers Forecast, India, 2015-2020
    • OTT Video Subscribers Forecast, India
      • Table OTT Video Subscribers Forecast, India, 2015-2020
    • Licensing Cost Dynamics
    • Business Models: OTT in India, 2015
    • OTT For The Future, India
  • Conclusions
    • Key Conclusions
    • The Last Word: Three Big Predictions

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