OE Accessories in the Automotive Aftermarket, Global, 2025–2030

The study provides an in-depth analysis of the global automotive OE accessories market across North America, Europe, and Asia-Pacific (APAC). It covers important aspects such as market trends, technological advancements, and changing consumer preferences from 2024 to 2030, focusing on the OES channel.

The study segments automotive accessories into external accessories, internal accessories, electrical, electronics, and connectivity accessories, and car care and aesthetics accessories.

It highlights innovations and collaborations by leading OEMs, such as Ford Motor Company, Toyota Motor Corporation, Volkswagen AG, and General Motors Company.

The study also covers key growth drivers and discusses the impact of connected, autonomous, shared, and electric (CASE) systems, eCommerce, and technological advancements. It also examines strategic collaborations between OEMs and suppliers and how they address the evolving requirements of private owners, fleet operators, and DIY/DIFM customers. In addition, the study identifies actionable opportunities for OEMs to enhance customer engagement and capture market share in the increasingly competitive automotive accessories landscape.

The Impact of the Top 3 Strategic Imperatives on OE Accessories in the Automotive Aftermarket

Innovative Business Models
WHY Personalized experience and convenience are automotive consumers’ primary expectations. To meet these demands, OEMs are using innovative business models to diversify revenue and enhance sales volumes through aftermarket accessories. This also becomes a medium to engage with customers post-sales and contribute to brand loyalty.

FROST PERSPECTIVE In the future, OEMs will leverage data, digital platforms, and sustainability to offer more innovative, personalized, and tech-enabled accessories while expanding their revenue streams and enhancing customer loyalty.

Customer Value Chain Compression
WHY Consumers want fast and seamless purchase experiences. Compressed value chains boost the purchase experience and improve satisfaction. OEMs can gain direct consumer insights through simplified distribution, offering customized products in a highly competitive market.

FROST PERSPECTIVE Overall, future trends will be defined by speed, convenience, and efficiency. OEMs will prioritize direct consumer engagement, leveraging technology to minimize friction and deliver a more streamlined, personalized, and responsive purchase experience.

Disruptive Technologies
WHY Disruptive technologies, such as IoT, smart devices, and EV accessories, help OEMs stand out from competitors. These innovations align with market trends, meeting demand for connectivity and sustainability while future-proofing offerings as EV adoption grows.

FROST PERSPECTIVE This reshapes how OEMs design, manufacture, and distribute aftermarket accessories. In the future, the market will shift to smarter, more connected, and customized offerings to enhance convenience and customization. The integration of new technologies will allow OEMs to future-proof their businesses.


Growth Drivers
OE Accessories in the Automotive Aftermarket: Growth Drivers, Global, 2025–2030
Increased Integration of Connected and Smart TechnologiesCustomer demand for smart, connected accessories will drive demand for accessories as OEMs integrate advanced IoT technologies in modern cars.
Growth of eCommerce and Digital RetailOEMs are leveraging the convenience of eCommerce to drive accessory sales to a wider customer base.
OEM Focus on Post-sales RevenueAs vehicle profit margins decline, OEMs are focusing on high-margin aftermarket accessories. This strategy not only drives immediate growth but also sustains future profitability.
Rising Adoption of CASE and Hybrid VehiclesAs CASE and hybrid vehicle adoption grows, the demand for vehicle-specific accessories will become critical, driving OEMs’ growth.
Growth of Autonomous Driving and ADAS AccessoriesAs autonomous driving and ADAS technologies grow, demand for related accessories, such as sensors and in-cabin technologies, will rapidly increase.

Growth Restraints
OE Accessories in the Automotive Aftermarket: Growth Restraints, Global, 2025–2030
Restraint Economic Uncertainty—Shifting Priorities in Consumer Spending
Cybersecurity Concerns with Connected Accessories
High Cost of Advanced Technologies
Short Product Life Cycles for Tech-related Accessories
Lack of Standardization in Smart Accessories

Scope of Analysis
This study offers a comprehensive analysis of the automotive accessories market, focusing on key aspects such as accessory variety, pricing, and distribution channels. It categorizes accessories into external accessories, internal accessories, electrical, electronics, and connectivity accessories, and car care and aesthetics accessories, highlighting products and their applications.
Geographically, the study is segmented into North America, Europe, and Asia-Pacific (APAC), identifying preferences and popular car accessories and assessing how megatrends such as the Internet of Things (IoT) and connected, autonomous, shared, and electric (CASE) vehicles influence OEM accessory portfolios and strategies.
The study analyzes partnerships between OEMs and suppliers to optimize pricing, positioning, and marketing strategies. It identifies significant challenges and opportunities for OEMs in the automotive accessories market, as well as strategies aimed at private vehicle owners, fleet operators, and both do-it-yourself (DIY) and do-it-for-me (DIFM) customers.
Overall, the study seeks to understand market dynamics, consumer behavior, and strategic approaches in the automotive accessories ecosystem.