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North American Mobilized Sales Force Automation Market, Forecast to 2021

North American Mobilized Sales Force Automation Market, Forecast to 2021

This study examines the evolving mobile sales force automation (SFA) market in North America. Mobile SFA applications are software solutions that extend sales force automation capabilities to a sales professional's smartphone, tablet, and/or wearable. Capabilities can range from basic account, opportunity, and contact management to also encompass more complex assistance and guidance such as forecasting, quote management, sophisticated analytics, etc. Key trends, adoption dynamics, the competitive landscape, potential growth opportunities, and revenue and user forecasts are defined and discussed.


  • Executive Summary
    • Key Findings
    • Market Engineering Measurements
    • CEO's Perspective
  • Market Overview
    • Market Definitions
    • Key Questions This Study Will Answer
    • Distribution Channels
    • Distribution Channels Discussion
    • Key Trends
  • Drivers and Restraints—Total Mobilized Sales Force Automation Market
    • Market Drivers
    • Market Restraints
  • Forecasts and Trends—Total Mobilized Sales Force Automation Market
    • Forecast Assumptions
    • User and Revenue Forecast
      • Table Total Mobilized Sales Force Automation Market: User and Revenue Forecast, North America, 2014–2021
    • User and Revenue Forecast Discussion
    • Pricing Trends and Forecast
      • Table Total Mobilized Sales Force Automation Market: Average Annual Subscription Price, North America, 2014–2021
    • Pricing Trends and Forecast Discussion
    • Percent Revenue Forecast by Distribution Channel
      • Table Total Mobilized Sales Force Automation Market: Percent Revenue Forecast by Distribution Channel, North America, 2014–2021
    • Percent Revenue Forecast Discussion by Distribution Channel
  • Competitive Analysis—Total Mobilized Sales Force Automation Market
    • Transformation in the Mobilized Sales Force Automation Industry
    • Competitive Environment
    • Competitive Factors and Assessment
  • Growth Opportunities and Companies to Action—Providers of Mobilized SFA Solutions
    • Growth Opportunity 1—Sales Expansion/Cross-Sell
    • Growth Opportunity 2—Predictive/Prescriptive Analytics
    • Growth Opportunity 3—Vertical-Specific Solutions
    • Growth Opportunity 4—Solution Integration
    • Growth Opportunity 5—Modularization
    • Strategic Imperatives for Mobile SFA Providers
  • The Last Word
    • The Last Word—Predictions
  • Appendix
    • Market Engineering Methodology
    • Market Engineering Measurements
      • Table Total Mobilized Sales Force Automation Market: Market Engineering Measurements, North America, 2016
    • Additional Sources of Information on Mobilized Sales Force Automation
    • Partial List of Companies Interviewed
    • Profiles of Key Industry Participants
    • Aptean Profile
    • AT&T Profile
    • Base Profile
    • Infor Profile
    • Maximizer Profile
    • NetSuite Profile
    • Salesforce Profile
    • SAP AG Profile
    • SugarCRM Profile
    • Verizon Profile
    • List of Abbreviations
    • Learn More—Next Steps

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