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2015 North American Mobile Enterprise Applications

2015 North American Mobile Enterprise Applications

Research Objectives

The overall research objective is to measure the current use and future decision-making behavior toward mobile enterprise applications, including a specific focus on mobile asset tracking (MAT), mobile sales force automation (MSFA), mobile workforce management (MWM), and mobile supply chain management (MSCM) software solutions. In 2015, the mobile supply chain category replaces wireless email as a fourth area of app focus.

Methodology and Sample

Using a Web-based survey methodology during June 2015, Frost & Sullivan surveyed 300 North American decision makers working in businesses who were responsible for purchasing mobile software applications.

Frost & Sullivan’s survey methodology uses online panels to source only qualified respondents. Respondents must meet requirements set by a screening process prior to full survey participation. Online panels consist of individuals who volunteer to participate in Web-based surveys and typically receive compensation directly from their panel membership for participating in qualified survey research. In general, survey respondents do not receive direct compensation from Frost & Sullivan for participating in research projects.

Reporting Notes

Due to rounding, percentages in charts and tables may not sum to 100.


  • Research Objectives and Methodology
    • Methodology
      • Table Year-over-Year Sample Demographics: NA, 2010, 2012, 2013, 2014, and 2015
  • Executive Summary
  • Market Overview and Definitions
    • Market Overview
    • Market Definitions
  • Today's Mobile Worker Applications: An Overview
    • Current and Planned Deployment of Mobile Software Applications for Employees
    • Users of Mobile Worker Apps by Title
    • Pros and Cons for Providing Mobile Apps to Employees
    • Percent of Employees Using Company-approved Mobile Apps
    • Presence of a Private Application Store or Catalog
    • Employee Use of Unauthorized Mobile Apps
  • Mobile Devices: Bring Your Own Device versus Company Owned
    • Types of Company-owned Mobile Devices Issued and Personally owned Mobile Devices Supported
    • Mobile Operating Systems Supported
    • Company's Approach to BYOB
    • Mobile Operating Systems Preferred for BYOD
  • Use of Enterprise Mobility Management Platform
    • Current and Planned Use of an EMM Platform
    • Reasons for Not Implementing Enterprise Mobility Management
  • Insights for Mobility Partners
    • Key Parties in the Mobile App Decision Process
    • Strategic Partners for Selecting and Implementing Mobile Apps
    • Top Criteria Used to Select a Mobile Business Applications Partner
    • Preferred Type of Mobile Business App
    • Use of No-code/Low-code Development Solutions
    • Top Criteria Used to Select a Specific Prepackaged Mobile Business Application
  • Mobile Enterprise Applications Use Details
    • Deployment Plans for Specific Mobile Application Categories
    • Satisfaction with Selected Mobile Apps
    • Business Impacts of Selected Mobile Apps
    • Mobile Solution Implementation: How It Occurred
    • Where Mobile Solution Implementation Is Occurring
    • Barriers to Cloud-based Mobile Apps
    • Use of Mobile Handheld Devices
  • Barriers to Future Adoption among Current Non-users
    • Top Barriers to Mobile Solution Adoption in the Disinterested Segment
    • Top Barriers to Mobile Solution Adoption in the Planners Segment
  • Demographics
    • Role/Responsibility in the Organization
    • Role Currently Have in the Organization's Decision to Provide Mobile Apps to Employees
    • Top Industries

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