Analysis of the North American Mobile Asset Tracking Market
The North American mobile asset tracking (MAT) market has evolved into two distinct iterations, with the first—company equipment tracking—in the process of becoming a commoditized, location-focused, low-margin solution. The second iteration—in-transit cargo monitoring—incorporates a more sophisticated range of sensor technology, appeals to a broader collection of vertical industries, and is not under the same price and margin pressures.
MAT users are experiencing a number of hard-dollar benefits, including new sources of revenue, savings across a number of cost categories, and quicker asset recovery in the case of theft or misplacement. As a result, customers report high satisfaction and more than half plan to further expand their deployments.
Multiple factors drive MAT market growth, including wireless carrier participation as resellers, decreasing hardware device costs, and strong customer interest in the convenience and affordability of prepackaged (“semi-custom”) apps.
MAT remains a fragmented market that relies upon its channel and technology partnerships to deliver the peace-of-mind of an end-to-end solution bundle to the customer. The ideal one-stop-shop solution incorporates software, hardware, network connectivity, security, hosting, and any needed customer support services.