North American and European Connected Motorcycles Growth Opportunities

North American and European Connected Motorcycles Growth Opportunities

The connected motorcycles study for North America and Europe provides an insight into the technological development and innovations of the new decade that will transform the motorcycles industry. The current generation of motorcycles will have new technologies such as embedded connectivity, artificial intelligence, and vehicle-to-everything (V2X) systems. Motorcycle manufacturers are expected to strategically align themselves with connectivity service providers (tier 1 suppliers and technology service providers) through partnerships to achieve this transformation goal. This study includes case studies on key motorcycle manufacturers and how they approach the next wave of connected use cases. For instance, BMW Motorrad’s emergency call (eCall) and Damon Motorcycles’s advanced warning system are indications of what motorcycle manufacturers could pursue in the coming years.

Frost & Sullivan also offers an overview of how technology companies help manufacturers with connected motorcycles strategies as well as trends such as eCall, comparisons between tethered and embedded connectivity, navigation development, hardware roadmap, connected service offerings roadmap, and technology trends including eCall, telematics, and human-machine interface. The study covers technology-oriented motorcycle developments for 2020 and 2021 and discusses technology and connectivity updates resulting from original equipment manufacturers, partnerships/collaborations, and regulatory impacts.

The connected motorcycles industry in North America and Europe is poised for growth as consumers are expected to increasingly opt for two-wheelers post-pandemic. The study forecasts different scenarios for connected motorcycles adoption and deployment from 2021 to 2025 and analyzes growth opportunities and strategic imperatives for all participants in the connected motorcycles ecosystem, including motorcycle manufacturers, tier I companies, and technology service providers. Conclusions and future market outlook are presented along with recommendations on how ecosystem participants should pursue connectivity in motorcycles.


  • Strategic Imperatives
    • Why Is It Increasingly Difficult to Grow?
    • The Strategic Imperative 8™
    • The Impact of the Top Three Strategic Imperatives on the Connected Motorcycles Industry
    • Growth Opportunities Fuel the Growth Pipeline Engine™
  • Growth Dynamics
    • Growth Dynamics—Key Findings
    • Connected Motorcycles—Tethered and Embedded
    • Connected Motorcycles Landscape
    • Evolution of Connected Technologies in Motorcycles
    • Connected Motorcycles—Features and Services Overview
    • OEM Overview—Tethered versus Embedded Connectivity
    • OEM Remote App Landscape
    • Connectivity Transformations in Motorcycles 2020–2021
    • Embracing Embedded Connectivity with Electrification
    • Industry Initiatives—Embedded Telematics Solutions
    • Connected Motorcycles—Market Development
  • Market Overview
    • Connected Motorcycles—Value Chain
    • Connected Services Overview and OEM Initiatives
    • OEM Services Roadmap
    • Connected Motorcycles—Business Model Proposition
    • Connected Services Packaging and Pricing
  • Key Trends Transforming the Industry
    • Key Trends Defining the Future of Connected Motorcycles
    • Hardware Roadmap
    • Connected Services Delivered through the Cloud
    • Safety Services—eCall System
    • Development of Navigation Services
    • Next Frontier of Connected Technologies—V2X
    • Next Frontier of Connected Technologies—AI
    • Next Frontier of 2-Wire (2W) Technologies—CoPilot™
  • Growth Opportunity Analysis
    • Scope of Analysis
    • Key Competitors
    • Analysis of Factors for Connected Motorcycles Adoption in Different Scenarios
    • Key Growth Metrics in North America
    • Key Growth Metrics in Europe
    • Growth Drivers for the Connected Motorcycles Industry
    • Growth Restraints for the Connected Motorcycles Industry
    • North America—YoY Adoption Rates and Sales
      • Table Connected Motorcycles: Adoption Rates Forecast, NA, 2020, 2023, and 2025
      • Table Connected Motorcycles: Connected and eMotorcycles Penetration, NA, 2020, 2023, and 2025
      • Table Connected Motorcycles: Sales Forecast, NA, 2020–2025
    • Europe—YoY Adoption Rates and Sales
      • Table Connected Motorcycles: Adoption Rates Forecast, Europe, 2020, 2023, and 2025
      • Table Connected Motorcycles: Connected and eMotorcycles Penetration, Europe, 2020, 2023, and 2025
      • Table Connected Motorcycles: Sales Forecast, Europe, 2020–2025
    • Pricing Trends and Revenue Forecast Analysis
    • Revenue Forecast Assumptions in Three Different Scenarios
    • North America—Revenue Forecast for Embedded Connected Motorcycles
      • Table Embedded Connected Motorcycles: Revenue Forecast, NA, 2020–2025
    • Europe—Revenue Forecast for Embedded Connected Motorcycles
      • Table Embedded Connected Motorcycles: Revenue Forecast, Europe, 2020–2025
    • Competitive Environment
    • Frost & Sullivan Recommendations
    • Key Strategic Imperatives
  • Profiles of OEMs
    • Harley-Davidson—OEM Feature Strategy
    • Harley-Davidson—Connected Services
    • Harley-Davidson—Roadmap
    • BMW Motorrad—OEM Feature Strategy
    • BMW Motorrad—Connected Services
    • BMW Motorrad—Roadmap
    • Indian Motorcycle—OEM Feature Strategy
    • Indian Motorcycle—Connected Services
    • Indian Motorcycle—Roadmap
    • Honda—OEM Feature Strategy
    • Honda—Connected Services
    • Honda—Roadmap
    • Yamaha—OEM Feature Strategy
    • Yamaha—Roadmap
    • Zero Motorcycles—OEM Feature Strategy
    • Zero Motorcycles—Connected Services
    • Zero Motorcycles—Roadmap
    • Damon Motorcycles—OEM Feature Strategy
    • Damon Motorcycles—Roadmap
  • Profiles of Tier 1 Companies
    • Bosch
    • Continental
    • Harman
    • Panasonic
  • Growth Opportunity Universe
    • Growth Opportunity 1—Adopt Connected Technologies to Enhance Rider Safety and Experience
    • Growth Opportunity 2—Partner with TSPs to Enable Seamless Connected Services
    • Growth Opportunity 3—Connectivity and Electrification Combination is Key for the Future of Motorcycling
  • Next Steps
    • Your Next Steps
    • Why Frost, Why Now?

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings