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North American Enterprise Mobility Management (EMM) and Unified Endpoint Management (UEM) Markets, 2018

North American Enterprise Mobility Management (EMM) and Unified Endpoint Management (UEM) Markets, 2018

This study examines the North American Enterprise Mobility Management (EMM) and Unified Endpoint Management (UEM) market. Key industry participants are profiled. Trends and issues, drivers and challenges, the competitive landscape, and potential growth opportunities are defined and discussed. Relevant results from the 2018 Frost & Sullivan Mobile Enterprise Apps Survey of U.S. and Canadian businesses are also included.

The North American EMM/UEM (Enterprise Mobility Management / Unified Endpoint Management) market continues to steadily expand as vendors endeavor to provide high-quality management and security platforms for not only mobile devices, apps, and content but also for desktop computers, select wearables and enterprise IoT (Internet of Things) endpoints. The focus for now remains on mobile, with customers understanding that their mobile smartphones, tablets, and apps need to be professionally monitored to avoid business disruptions, non-compliance penalties, data theft, etc. However, this category is in flux, and the broader "Unified Endpoint Management" nomenclature is being increasingly used to signify the addition of desktop computers, smart glasses, smart watches, and select IoT endpoints as equally critical devices that need to be managed and secured in an integrated way. As EMM/UEM evolves, providers are leveraging new partnerships and technologies to differentiate their offerings in the marketplace.

Major challenges for EMM/UEM vendors include
1. A perceived lack of affordability
2. Lack of internal expertise on the part of prospective customers
3. Anticipated resistance by employees
4. Lack of a user-friendly design, and
5. The potential for increased tensions between mobile and PC organizations within the customer's IT department when an integrated UEM platform is introduced.

The North American EMM/UEM market is far from static. For industry leaders, the transformation from EMM to UEM has taken place--and now the fine-tuning begins. Data security will never go away as a key enterprise concern. As a result, providers must embrace security as an ongoing priority, and customers must continue to demand excellence in this area.

Key Issues Addressed
How are leading EMM/UEM providers innovating in this market?
What are the major issues and trends that have emerged around EMM/UEM solutions?
Who are the major providers in today's EMM/UEM market?
What role do indirect channels take in this market?
What are the EMM deployment plans of U.S. and Canadian businesses?
What are the current barriers to EMM adoption for U.S. and Canadian businesses?
Do North American businesses view unauthorized use of mobile worker apps as a problem with their employees?
What are the near-term growth opportunities in the EMM/UEM market for today's providers and their channel partners?


  • Executive Summary
    • Key Findings
  • Market Overview—EMM/UEM Market
    • Defining Enterprise Mobility Management and Unified Endpoint Management
    • EMM/UEM Key Issues and Trends
  • Drivers and Restraints—EMM/UEM Market
    • Market Drivers
    • Market Drivers Summary
    • Market Restraints
    • Market Restraints Summary
  • Demand Analysis—EMM/UEM Market
    • 2016 Mobile Business Applications Survey
    • Demand Analysis Discussion
    • Mobile Device Types—Company-Owned
    • Company Support of Bring-Your-Own-Device
    • Current and Planned Deployment of Smart Glasses
    • Current and Planned Deployment of Smart Watches
    • Mobile Operating Systems (OS) Supported
    • Mobile Worker Apps—Current and Planned Deployments
    • Mobile Worker App Users by Employee Type
    • Employee Use of Unauthorized Mobile Apps
    • Current and Planned Deployment of an Enterprise Mobility Management (EMM) Platform
    • Reasons for Not Implementing an EMM Platform
    • App Metrics Currently Being Tracked
  • Competitive Environment—EMM/UEM Market
    • Competitive Environment
    • Transformation in the EMM/UEM Industry
    • BlackBerry Profile
    • Citrix Profile
    • IBM Profile
    • Microsoft Profile
    • MobileIron Profile
    • Sophos Profile
    • SOTI Profile
    • VMware Profile
    • Competitive Assessment
  • Growth Opportunities for EMM/UEM Providers
    • Growth Opportunity 1—Artificial Intelligence
    • Growth Opportunity 2—Mobile Threat Detection and Defense
    • Growth Opportunity 3—Wearables
    • Growth Opportunity 4—The SMB Sector
    • Growth Opportunity 5—Enterprise IoT Endpoints
    • Strategic Imperatives for EMM/UEM Providers
  • The Last Word

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