North American Consumer Communication Services Bundle Price Tracker: 2015
As Over-the-Top (OTT) services continue to evolve and attract consumers, communication service providers are beginning to evolve as well. Some propose to merge their assets and offerings (e.g., AT&T and DirecTV; Comcast and Time Warner Cable; Charter Communications and Bright House Networks), and all are exploring new partnerships for content and for other OTT services.
At a tactical level, service providers—especially cellular (wireless) service providers—continued in 2014 to experiment with new promotions and special pricing offers, hoping to attract subscribers away from competitors in what is, essentially, a saturated market. Even providers who are not ready to offer no-contract, -day, risk-free bundles, or to pay their competitors’ termination fees to lure away their customers, should at least consider loyalty programs (e.g., Rogers Communications Rogers First RewardsTM) which offer reward points to subscribers.
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