Market Research Logo

2015 North American Category Management Report—Wiper Blades

2015 North American Category Management Report—Wiper Blades

Total manufacturer-level revenue will increase from $􂀀 Million in 2014 to approximately $􂀀 Billion in 2021, with rising sales of higher-priced beam and hybrid blades driving most of this growth.

Two major changes affected the wiper blades aftermarket over the 2011–2013 historical period.

A sharp decline in 2012 sales because of mild weather

Replacement of conventional blades with more beam and hybrid lines at leading retail stores

Premium wiper blades (beam and hybrid) now account for more than 􂀀% of manufacturer-level revenue; Frost & Sullivan expects conventional blades to account for no more than 􂀀% of aftermarket revenue by 2021.

Auto parts retailers capture the largest share of revenue (􂀀%), but nontraditional automotive distributors such as home improvement stores (e.g., The Home Depot) and warehouse clubs (e.g., Costco) continue to grow in this category.

ITW Global Brands, Bosch Auto Parts, and Trico Products captured 􂀀% of manufacturer-level revenue, but they could face increasing competition from growing rivals Federal-Mogul, Pylon Manufacturing, Ashland, and Old World Industries.

About this report

This category management report examines the North American wiper blades aftermarket for passenger cars and light trucks. It delves into aftermarket demand for conventional blades, premium beam and hybrid products, and winter and specialty blades in the United States and Canada as current vehicles in operation are replaced and standard equipment on new vehicles changes. It analyzes unit shipments and revenue forecasts, pricing trends, distribution channels, and market shares for the total aftermarket and by product segment. It concludes with predictions for the aftermarket landscape. The study period is from 2011 to 2021. The base year is 2014, and the forecast period is 2015 to 2021.


  • Executive Summary
    • Key Findings
    • Executive Summary-Market Engineering Measurements
    • Total Market Unit Shipment and Revenue Snapshot
      • Table Total Wiper Blades Aftermarket: Unit Shipment and Revenue Forecast, North America, 2011-2021
  • Research Scope
    • Table Passenger Vehicles in Operation, North America, 2011-2021
  • Definitions and Segmentation
    • Product Segmentation
    • Product Definitions
    • Market Definitions
    • Vehicle Segmentation
  • Forecasts and Trends-Total Wiper Blades Aftermarket
    • Unit Shipment and Revenue Forecast
      • Table Total Wiper Blades Aftermarket: Unit Shipment and Revenue Forecast, North America, 2011-2021
    • Unit Shipment and Revenue Forecast Discussion
    • Percent of Revenue by Product Type Forecast
      • Table Total Wiper Blades Aftermarket: Percent of Revenue by Product Type, North America, 2011-2021
    • Percent of Revenue by Product Type Forecast Discussion
    • Pricing Analysis
      • Table Total Wiper Blades Aftermarket: Pricing Analysis, North America, 2011-2021
    • Pricing Analysis Discussion
    • Percent of Revenue by Distribution Channel
    • Percent of Revenue by Distribution Channel Discussion
    • Competitive Analysis-Market Share
    • Competitive Analysis-Market Share Discussion
  • Conventional Wiper Blades Aftermarket
    • Conventional Blades-Unit Shipment and Revenue Forecast
      • Table Conventional Wiper Blades Aftermarket: Unit Shipment and Revenue Forecast, North America, 2011-2021
    • Conventional Blades-Unit Shipment and Revenue Snapshot Discussion
    • Pricing Analysis
      • Table Conventional Wiper Blades Aftermarket: Pricing Analysis, North America, 2011-2021
    • Pricing Analysis Discussion
    • Percent of Revenue by Distribution Channel
    • Percent of Revenue by Distribution Channel Discussion
    • Competitive Analysis-Market Share
    • Competitive Analysis-Market Share Discussion
  • Beam Wiper Blades Aftermarket
    • Beam Blades-Unit Shipment and Revenue Forecast
      • Table Beam Wiper Blades Aftermarket: Unit Shipment and Revenue Forecast, North America, 2011-2021
    • Beam Blades-Unit Shipment and Revenue Forecast Discussion
    • Pricing Analysis
      • Table Beam Wiper Blades Aftermarket: Pricing Analysis, North America, 2011-2021
    • Pricing Analysis Discussion
    • Percent of Revenue by Distribution Channel
    • Percent of Revenue by Distribution Channel Discussion
    • Competitive Analysis-Market Share
    • Competitive Analysis-Market Share Discussion
  • Hybrid Wiper Blades Aftermarket
    • Hybrid Blades-Unit Shipment and Revenue Forecast
      • Table Hybrid Wiper Blades Aftermarket: Unit Shipment and Revenue Forecast, North America, 2011-2021
    • Hybrid Blades-Unit Shipment and Revenue Forecast Discussion
    • Pricing Analysis
      • Table Hybrid Wiper Blades Aftermarket: Pricing Analysis, North America, 2011-2021
    • Pricing Analysis Discussion
    • Percent of Revenue by Distribution Channel
    • Percent of Revenue by Distribution Channel Discussion
    • Competitive Analysis-Market Share
    • Competitive Analysis-Market Share Discussion
  • Winter Wiper Blades Aftermarket
    • Winter Blades-Unit Shipment and Revenue Forecast
      • Table Winter Wiper Blades Aftermarket: Unit Shipment and Revenue Forecast, North America, 2011-2021
    • Pricing Analysis
      • Table Winter Wiper Blades Aftermarket: Pricing Analysis, North America, 2011-2021
    • Competitive Analysis-Market Share
  • Specialty Wiper Blades Aftermarket
    • Specialty Blades-Unit Shipment and Revenue Forecast
      • Table Specialty Wiper Blades Aftermarket: Unit Shipment and Revenue Forecast, North America, 2011-2021
    • Pricing Analysis
      • Table Specialty Wiper Blades Aftermarket: Pricing Analysis, North America, 2011-2021
    • Competitive Analysis-Market Share
  • The Last Word
    • The Last Word-3 Big Predictions
    • The Last Word-Discussion

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report