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2014 North American Category Management Report: Class 1-8 Starters and Alternators

2014 North American Category Management Report: Class 1-8 Starters and Alternators

Total manufacturer-level revenue will increase from $􂀀 million in 2014 to approximately $􂀀 million in 2021, with rising prices for technologically advanced starters and alternators driving most of the growth.

Unit shipments will decrease slightly from an estimated 􂀀 million in 2014 to 􂀀 million in 2021 due to the longer service life of modern starters and alternators and the extension of lifetime warranties covering many parts. This reduces replacement demand in the aftermarket.

Unit shipments and revenue will decline slightly across Class 1 to 3, while the Class 4 to 8 segment will enjoy steady growth (CAGR 􂀀%). New starters for Class 7 to 8 trucks are the fastest-growing products analyzed in this research.

Automotive and heavy-duty warehouse distributors (WDs) accounted for 􂀀% of manufacturer-level revenue, with auto parts retailers making up an estimated 􂀀%. However, new automobile and truck dealerships, eRetailers and the salvage industry will gain a larger share of the starters/alternators business in the coming years.

The top 􂀀 manufacturers—Remy International, BBB Industries, and Motorcar Parts of America—held an estimated 􂀀% market share in 2014 because of their wide distribution through major WDs, retailers, and dealership groups, but they are in position to lose market share to OE suppliers and offshore producers.

About this report

This research provides an overview of the North American starters and alternators aftermarket for passenger cars, light trucks, and commercial vehicles. It includes unit shipment and revenue forecasts, percent of revenue by product type, pricing analyses, distribution channel analyses, and market share analyses. This research covers both remanufactured and new starters and alternators sold through automotive aftermarket distribution channels in the United States and Canada. The base year of this study is 2014. Historical data is presented for 2011 to 2013. Segments include Class 1 to 3 for passenger cars and Class 4 to 8 for commercial trucks. The forecasts for unit shipments, pricing, and revenue are shown from 2015 to 2021.


  • Executive Summary
    • Key Findings
    • Executive Summary-Market Engineering Measurements
    • Unit Shipment and Revenue Forecast
  • Research Scope
    • Table Total Class 1-8 Starters and Alternators Aftermarket: Vehicles in Operation, North America, 2011-2021
  • Definitions and Segmentation
    • Product/Technology/Application/Services Segmentation
    • Product Definitions
    • Market Definitions
    • Vehicle Segmentation
  • Forecasts and Trends-Total Class 1-8 Starters and Alternators Aftermarket
    • Total Class 1-8 Starters and Alternators Aftermarket-Unit Shipment and Revenue Forecast
      • Table Total Class 1-8 Starters and Alternators Aftermarket: Unit Shipment and Revenue Forecast, North America, 2011-2021
    • Unit Shipment by Vehicle Type
      • Table Total Class 1-8 Starters and Alternators Aftermarket: Unit Shipments by Vehicle Type, North America, 2011-2021
    • Revenue by Vehicle Type
      • Table Total Class 1-8 Starters and Alternators Aftermarket: Revenue by Vehicle Segment, North America, 2011-2021
    • Percent Unit Shipment and Revenue Forecast by Vehicle Type Discussion
    • Pricing Analysis
      • Table Class 1-3 Starters and Alternators Aftermarket: Pricing Analysis, North America, 2011-2021
    • Pricing Analysis Discussion
    • Percent of Revenue by Distribution Channel
    • Percent of Revenue by Distribution Channel Discussion
    • Competitive Analysis-Market Share
    • Competitive Analysis-Market Share Discussion
  • Class 1-3 Starters and Alternators Aftermarket
    • Class 1-3 Starters and Alternators Aftermarket-Unit Shipment and Revenue Forecast
      • Table Class 1-3 Starters and Alternators Aftermarket: Unit Shipment and Revenue Forecast, North America, 2011-2021
    • Unit Shipment and Revenue Forecast Discussion
    • Unit Shipment and Revenue Forecast by Component
      • Table Class 1-3 Starters and Alternators Aftermarket: Unit Shipments and Revenue by Component, North America, 2011-2021
    • Unit Shipments and Revenue Forecast by Product Type
      • Table Class 1-3 Starters and Alternators Aftermarket: Revenue by Product Type, North America, 2011-2021
    • Percent Unit Shipment and Revenue Forecast by Component and Product Type Discussion
    • Pricing Analysis
      • Table Class 1-3 Starters and Alternators Aftermarket: Pricing Analysis, North America, 2011-2021
    • Pricing Analysis Discussion
    • Percent of Revenue by Distribution Channel
    • Percent of Revenue by Distribution Channel Discussion
    • Competitive Analysis-Market Share
    • Competitive Analysis-Market Share Discussion
  • Class 1-3 New Starters and Alternators Aftermarket
    • Class 1-3 New Starters and Alternators Aftermarket-Unit Shipment and Revenue Forecast
      • Table Class 1-3 New Starters and Alternators Aftermarket: Unit Shipment and Revenue Forecast, North America, 2011-2021
    • Pricing Analysis
      • Table Class 1-3 New Starters and Alternators Aftermarket: Pricing Analysis, North America, 2011-2021
    • Percent of Revenue by Distribution Channel
    • Competitive Analysis-Market Share
  • Class 1-3 Remanufactured Starters and Alternators Aftermarket
    • Class 1-3 Remanufactured Starters and Alternators Aftermarket-Unit Shipment and Revenue Forecast
      • Table Class 1-3 Remanufactured Starters and Alternators Aftermarket: Unit Shipment and Revenue Forecast, North America, 2011-2021
    • Pricing Analysis
      • Table Class 1-3 Remanufactured Starters and Alternators Aftermarket: Pricing Analysis, North America, 2011-2021
    • Percent of Revenue by Distribution Channel
    • Competitive Analysis-Market Share
  • Class 4-8 Starters and Alternators Aftermarket
    • Class 4-8 Starters and Alternators Aftermarket-Unit Shipment and Revenue Forecast
      • Table Class 4-8 Starters and Alternators Aftermarket: Unit Shipment and Revenue Forecast, North America, 2011-2021
    • Unit Shipment and Revenue Forecast Discussion
    • Unit Shipment and Revenue Forecast by Component
      • Table Class 4-8 Starters and Alternators Aftermarket: Unit Shipments and Revenue by Component, North America, 2011-2021
    • Unit Shipment and Revenue Forecast by Product Type
      • Table Class 4-8 Starters and Alternators Aftermarket: Unit Shipments and Revenue by Product Type, North America, 2011-2021
    • Percent Unit Shipment and Revenue Forecast by Product Type Discussion
    • Pricing Analysis
      • Table Class 1-3 Starters and Alternators Aftermarket: Pricing Analysis, North America, 2011-2021
    • Pricing Analysis Discussion
    • Percent of Revenue by Distribution Channel
    • Percent of Revenue by Distribution Channel Discussion
    • Competitive Analysis-Market Share
    • Competitive Analysis-Market Share Discussion
  • Class 4-8 New Starters and Alternators Aftermarket
    • Class 4-8 New Starters and Alternators Aftermarket-Unit Shipment and Revenue Forecast
      • Table Class 4-8 New Starters and Alternators Aftermarket: Unit Shipment and Revenue Forecast, North America, 2011-2021
    • Pricing Analysis
      • Table Class 4-8 New Starters and Alternators Aftermarket: Pricing Analysis, North America, 2011-2021
    • Percent of Revenue by Distribution Channel
    • Competitive Analysis-Market Share
  • Class 4-8 Remanufactured Starters and Alternators Aftermarket
    • Class 4-8 Remanufactured Starters and Alternators Aftermarket-Unit Shipment and Revenue Forecast
      • Table Class 4-8 Remanufactured Starters and Alternators Aftermarket: Unit Shipment and Revenue Forecast, North America, 2011-2021
    • Pricing Analysis
      • Table Class 4-8 Remanufactured Starters and Alternators Aftermarket: Pricing Analysis, North America, 2011-2021
    • Percent of Revenue by Distribution Channel
    • Competitive Analysis-Market Share
  • The Last Word
    • The Last Word-3 Big Predictions
    • The Last Word-Discussion
  • Appendix
    • Table of Acronyms Used

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