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Nikola Motor Company—A Disruptive Force in North American Trucking Industry

Nikola Motor Company—A Disruptive Force in North American Trucking Industry

The North American trucking industry is grappling to find ways to address the Total Cost of Ownership (TCO). Fuel, lease, and repair and maintenance costs are the key components to be tackled which contribute to over half of a truck’s TCO. Nikola Motor Company plans to address this issue through an electric truck that offers sustainable solution to the environment and value proposition to its customers by providing free fuel and maintenance. Tightening emission and fuel efficiency standards, along with lower TCO demand from customers, will increasingly push all the major original equipment manufacturers in North America towards an electric-hybrid alternative.

Scope of the Report
This research report includes following segments:
Nikola Motor Company: Current and Future Outlook
Nikola Motor Company: Product Features
North American Electric-Hybrid HD Truck Market
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Key questions answered:
What are the key points that will make Nikola Motor Company tick?
How robust is Nikola Motor’s business model and how it could add benefits to its customers?  
Value proposition offered by Nikola Motor in terms of savings? 
Nikola Motor’s growth scenario and its market size and share in the future?
Impact on the development of electric-hybrid technology in the heavy duty truck segment? 


  • Executive Summary
    • Key Findings
    • Company Profile
    • Business Focus-Value Proposition Offered by Nikola Motor Company
    • Standard Class 8 Diesel Truck vs Nikola One
      • Table Nikola Motor's Corporate Strategy: Truck Comparison, North America, 2016
    • Future Focus-Nikola Motor Growth Scenario
    • Nikola Motor's Corporate Strategy-Current and Future Outlook
  • Research Scope, Aim, Objectives and Methodology
    • Research Scope
    • Research Aims and Objectives
    • Key Questions this Study will Answer
    • Research Methodology
    • Definitions
  • Nikola Motor Company-Current and Future Outlook
    • Key Challenge Facing the North American HD Truck Market
    • Business Focus-Value Proposition Offered by Nikola Motor Company
    • Business Model
    • Value of Nikola Motor's Offer
  • Nikola Motor Company-Product Features
    • Nikola One Basic Structure
    • Technical Specifications
    • In-cabin Features
    • Standard Class 8 Diesel Truck vs Nikola One
      • Table Nikola Motor's Corporate Strategy: Truck Comparison, North America, 2016
  • Nikola Motor in the North American HD Truck Market
    • Technology Roadmap for Electric-Hybrid Powertrain Systems Market
    • North American HD Truck Market-Sales Outlook
    • Overall North American HD Electric-Hybrid Truck Market
    • Future Focus-Nikola Motor Growth Scenario
    • Market Drivers and Restraints
    • Key Challenges Facing Nikola Motor
    • Competitive Landscape
  • Key Conclusions and Future Outlook
    • The Last Word-3 Big Predictions
  • Appendix
    • Abbreviations and Acronyms Used
    • Market Engineering Methodology

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