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Navigating Digital Transformation in Retail

Navigating Digital Transformation in Retail

This study is derived from a survey of IT decision makers around the world across multiple industries. It provides insightful information on what drives investment in IT solutions, the IT-related challenges that organizations face today, and most importantly, plans for IT budgets. Technologies covered include Enterprise Mobility Management, Social Media Management & Marketing Tools, eCommerce/mCommerce, Unified Communications & Collaboration, Infrastructure and Data Centers, Big Data and Analytics, Digital Marketing, Customer Experience Management, Cybersecurity, Internet of Things (M2M), ERP/Supply Chain Management/HR Management. There is section on Internet of Things that explores drivers, challenges, and different phases of implementation. End user companies will be able to benchmark themselves with regard to IT investments while IT companies will learn how to gain a competitive advantage over the next few years.

The retail industry is one where tremendous digital transformation is occurring. From bricks and mortars to eCommerce and mCommerce; from retail stores that will soon become distribution centers; from cash registers to the use of mobile devices on the floor to process payments - these are all innovative changes changing the face of a very competitive industry. 

The top IT challenges for respondents in the retail sector are dealing with security threats, ensuring network stability and reliability, and aligning IT with business strategy.

By far the biggest driver for IT investments in the retail sector is reducing costs in 2106. However, the focus will shift to gaining a competitive advantage and improving collaboration among other driving forces.

Cybersecurity dominates the IT plans for investment today, but interest in UCC, enterprise mobility management and IoT deployment will increase rapidly over the next few years.

eCommerce/mCommerce, social media management and marketing tools, and digital marketing are the IT solutions that have the most positive impact on retail companies’ revenues.

mCommerce is important or very important to 64 percent of retail companies. Larger companies find greater value in mCommerce.

Companies with the strongest revenue growth are focused on improving customer experience and sales and marketing effectiveness far more than retailers with moderate or modest revenue growth rates. 


  • Research Objectives and Methods
    • Research Objectives
    • Survey Methodology
    • IT Decision Maker Profile
    • Respondent Jobs Titles
    • Organization's Revenues Growth and Margin
  • Executive Summary
    • Key Findings
  • How Retail is Using IT in an Era of Digital Transformation
    • Top Challenges for IT
    • Top Challenges for IT by Size of Organization
    • Top Challenges for IT by Region
    • Top Challenges for IT by CEO and CIO
    • Top Challenges for IT by Organization's Revenue Growth
    • Top Challenges for IT by Organization's Margin
    • Top Drivers for IT Investment
    • Top Drivers for IT Investment in 2018 by Size of Organization
    • Top Drivers for IT Investment in 2018 by CEO and CIO
    • Top Drivers for IT Investment in 2018 by Organization's Revenue Growth
    • Top Drivers for IT Investment in 2018 by Organization's Margin
    • Plans for investment in IT
    • Top Technologies Impact on Revenues
    • Top Technologies Impact on Revenues by Size of Organization
    • Top Technologies Impact on Revenues by Region
    • Top Technologies Impact on Revenues by Job Title
    • Top Technologies Impact on Revenues by Organization's Revenue Growth
    • Top Technologies Impact on Revenues by Organization's Margin
    • Top Technologies That Positively Impact Cost Reduction
    • Top Technologies That Positively Impact Cost Reduction by Size of Organization
    • Top Technologies That Positively Impact Cost Reduction by Region
    • Top Technologies That Positively Impact Cost Reduction by Job Title
    • Top Technologies That Positively Impact Cost Reduction by Organization's Revenue Growth
    • Top Technologies That Positively Impact Cost Reduction by Organization's Margin
    • Top Security Concerns
    • Top Security Concerns by Size of Organization
    • Top Security Concerns by Region
    • Top Security Concerns by Job Title
    • Top Security Concerns by Organization's Revenue Growth
    • Top Security Concerns by Organization's Margin
    • Importance of mCommerce
  • Internet of Things
    • The Internet of Things Deployment Stages
    • Top Concerns About the Internet
    • Drivers for Investment in Internet of Things
    • Best Chip/Module Vendor for the Internet of Things
    • Best Devices Vendors for the Internet of Things
    • Best Networking Provider for the Internet of Things
    • Best Platform Provider for the Internet of Things
    • Best Systems Integrator for the Internet of Things
  • Trends in Cloud
    • Influences for Selecting a Cloud Provider
    • Percentage of Storage Moved to the Cloud
    • Percentage of Applications Moved to the Cloud
    • Value of Cloud-Based Solutions Among Users
    • Satisfaction with Cloud-Based Solutions
    • Barriers to Adoption of Cloud-Based Solutions
  • Trends in Mobile & Wireless
    • Use of Mobile Devices
    • Support for Mobile Operating Systems
    • Enforcing BYOD Policies and Expectations for Future
  • Perception of Organizations' Success
    • Organization's Approach to IT Investments and its Competitive Assessment
    • Organization's Approach to IT Investments by Organization's Revenue Growth
    • Organization's Approach to IT Investments by Organization's Margin
    • IT Solutions Usage by Technology Adoption
  • Budget Allocation
    • 2015 IT Budget in Relation to Organization's Revenue
      • Table Navigating Digital Transformation in Retail: Average IT Budget, Global, 2015
    • 2015 vs 2016 IT Budget Allocation
    • Expected IT Budget Change in 2017
    • Percentage of IT Budget Consumed by Top Three Communications Suppliers
    • Percentage of IT Budget Consumed by Small to Medium Communications Suppliers
    • CAPEX Vs. OPEX Spending
    • Any Questions?

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