Mobile broadband is a key revenue driver for mobile operators in Russia. Russian operators are embracing this setting through quasi-omnipresent tiered-pricing, alternative pricing and charging models, and by striving to increase the relatively low Russian smartphone penetration. Limited availability of devices, supporting Russian LTE frequencies, is a key barrier to LTE take-up but is expected to erode in the short term. In this research service, Frost & Sullivan has consolidated a range of secondary perspectives on the Russian mobile broadband market that includes a general review of the market and specific coverage of the emergence of LTE, user attitudes, devices, and an operator’s commercial strategy.
Traffic will continue to grow exponentially as both user numbers and data consumption per user will continue to increase.
Tiered pricing is quasi-omnipresent in Russia. Beyond this, Russian operators use a range of alternative pricing and charging models such as quality of service (QoS)-based or application-specific pricing/charging to monetise their networks and tackle the traffic/cost-revenue divergence challenge. Such purpose-specific models also tend to resonate with subscriber preferences.
Mobile broadband (MBB) is a key revenue driver for mobile operators in Russia at an expected compound annual growth rate (CAGR) of greater than % for 2012 to 2017 whilst the overall Russian mobile communications market is set to experience low single-digit growth.
The acquisition of Scartel by MegaFon places the operator at the forefront of next-generation LTE and reinforces its overall MBB leadership in Russia.
Smartphone penetration in Russia lags behind the rest of the world. Operators are working to push smartphones, especially aiming to address the need for increasing smartphone affordability. The limited availability of handsets, supporting frequencies used for LTE in Russia, is a further key barrier to LTE take-up, but this is expected to be eroded in the short term.
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