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Mega Trends in Africa

Mega Trends in Africa

Demographic trends, such as urbanization, rising incomes, and a huge generation of young, tech-savvy Africans have fueled this growth of connected devices. In the decade ahead, each African consumer will have, on an average, 􂀀 connected devices.

Africa’s digital economy will grow exponentially with the proliferation of devices, and estimates for Africa’s Internet economy (as measured by total ICT spending) to be $􂀀 billion in 2025. The Internet economy will account for 􂀀% of the continent’s gross domestic product (GDP).

mobile revolution in Africa has led to an array of mobile payment solutions. Mobile payment solutions will be a game changer for Africa, a nearly 􂀀 million Africans will be transacting money through their mobile wallet in the next decade, and this would lead to a market value of $􂀀billion.

Africa will have tremendous market potential for firms that are operating in the digital currency space. By the end of 2015, there will be 􂀀 million Bitcoin wallets in Africa and nearly one-third of Kenyans will be using a Bitcoin wallet.

Online retail will grow significantly in the next 􂀀 years and will account for nearly 􂀀% of total retail sales in Africa in 2025. Nigeria, South Africa, Egypt, and Kenya are emerging as the top markets for online retailing in Africa.

About this report

The study 'Mega Trends in Africa' will weigh in on Africa’s future prospects, examining exogenous factors or Mega Trends that will drive Africa’s growth story over the next ten years. The study will provide visionary insights into the impact of digital trends, such as virtual currency and future direction of a cashless African economy. Further, it provides insights on the economic growth, future demographic trends, growing levels of foreign investment, and new business models from the African perspective. It will also provide an understanding of the inter-linkages of these Mega Trends and implications for countries and industries on a macro level and for cities on a micro level.


  • Executive Summary
    • Key Findings
    • Rise of Connected Devices in Africa
    • Africa's Internet Economy
    • Mobile Revolution in Africa-Growth of Mobile-Based Industries
    • Mobile Money Boom in Africa
    • Virtual Currency Boom in Africa
      • Table Remittance Fees Alone Represent a Huge Opportunity in Africa's Largest Economies
    • Online Retail Landscape in Africa
      • Table Top Segments of Online Retail*, Africa, 2025
    • Regional Snapshot of Online Retail in Africa
    • Evolution of Banking Sector in Sub-Saharan Africa
    • Rise of Mobile Banking Era
    • The African Trade Journey-Regional Integration Timeline
    • Free Trade Zone-New Avenues for Inter-Regional Trade
    • Youth Bulge in Africa
    • The Wealthy Africans
      • Table Forecast 10-year global growth by wealth bracket, Global, 2013-2023
    • Future of Education in Africa-Classrooms to mLearning and eLearning
    • Africa Economic Prospects-Africa to Grow at 6% per Annum
    • Economic Power Houses-GDP of Top 10 Countries of Africa
    • Foreign Investments in Africa-Largest Source of Capital in Africa
      • Table Total Foreign Investment (both direct and portfolio), Africa, 2007-2014P
    • Mega Cities in Africa-Engines of Economic Growth
    • Mega Regions of Africa-Economic Hubs
    • Mega Corridors-Reconfiguring Africa's Space and Economy
    • Smart Cities for Africa
    • Africa Infrastructure-An Estimated Billion-Dollar Investment
    • Urban vs. Rural Mobility Solutions in Africa
    • BRT Services in Africa
    • Opportunities in Healthcare Market of Africa-Investment by 2020
    • Mobile Healthcare Market in Africa-Innovation and Investment
    • Value for Many-Mobility Needs to be Inclusive in Africa
    • Africa Collabo(rising)-By Africa, For Africa
    • Africa's Future Energy Mix
  • Research Scope, Objective, and Methodology
    • Research Scope
    • Research Aims and Objectives
    • Research Background
    • Research Methodology-From Macro to Micro
    • Definitions Used in the Study
  • Mega Trend 1-Connectivity and Convergence
    • Highlights-Connectivity and Convergence
    • Rise of Connected Devices in Africa
    • Africa's Internet Economy
    • Internet of Things is Creating Tremendous Value in Key SA Verticals
    • Africa's Mobile Economy
    • Rise of Mobile Devices in Africa
    • Mobile Revolution in Africa-Growth of Mobile-Based Industries
    • Mobile Money Dynamics in Africa
    • Mobile Money Boom in Africa
    • What the World Can Learn From Africa
    • Social Quotient-Facebook, the Most Popular Social Media in Africa
    • Mobile Innovation-Gen-Next Mobile Apps by Africa for Africa
    • African Companies Beginning to Find Value in Big Data
    • Big Data Brings Big Possibilities in Africa
    • Virtual Currency Boom in Africa
      • Table Remittance Fees Alone Represent a Huge Opportunity in Africa's Largest Economies
    • Financial Revolution-The Next Step of Virtual Currency
  • Mega Trend 2-Bricks and Clicks
    • Africa Retail Format-From Informal Trading to Mall culture
    • Online Retail Landscape in Africa
      • Table Top Segments of Online Retail*, Africa, 2025
    • Regional Snapshot of Online Retail in Africa
    • Top Players in Africa's Online Retail
    • Case Study-The Success of JUMIA, the Amazon of Africa
    • Africa's Online Shopping Practices
    • What is bricks and Clicks?
    • Mobile Omni-Channel Links-Emerging Applications
    • Online Social Commerce Business Models in Africa
  • Mega Trend 3-Future of Banking
    • Highlights-Future of Banking
    • Banking in Africa-Present Scenario
    • Evolution of Banking Sector in Sub-Saharan Africa
    • Rise of Mobile Banking Era
    • Growth of Mobile Phones Facilitating Growth of Mobile Banking
    • Business Models Deployed by Telecom Operators
    • Mobile Banking-Already Mainstream
      • Table Agricultural Payments Becoming Digital, e.g., East Africa- Widespread se of Mobile Money
      • Table Utility Payments Becoming Digital
    • Retail Banking vs. Mobile Banking
    • Banking Consolidation Across Africa
    • Case Study-Banking Empowering the Business Model of Mobile Payments The iVeri Solution-MicroBank+
    • Future Banking Solutions in Africa-Implications to Stakeholders
    • Future Banking Solutions in Africa-Implications to Stakeholders
  • Mega Trend 4-Future of Trade
    • External and Inter-Regional Trade in Africa
    • Restraints to Inter-Regional African Trade-Direct and Indirect
    • Digital Payment System-Solution to Financial Encumbrances
    • The African Trade Journey-Regional Integration Timeline
    • Inter-Regional Trade in Africa-Major RECs of Africa
      • Table Shares of Intra-regional Trade (%), Africa Trade Zones, 2007-2014
    • Africa's Inter-Regional Trade Powerhouse-Eastern Africa
      • Table Growth Prospects of East African Countries, 2014-2017
    • Emerging Trade Corridors will Facilitate Inter-Regional Trade Activities
    • Free Trade Zone-New Avenues for Inter-Regional Trade
    • Trade Evolution of African Regions-Highest Growth In East Africa
      • Table Trade Volume by Region, Africa, 2030
      • Table Trade Volume by Country, East Africa, 2030
    • Africa-China-Emerging Partners of Trade
  • Mega Trend 5-Social Trends
    • Highlights-Social Trends in Africa
    • Social Trends in Africa
    • Demographic Trends of Africa
    • Youth Bulge in Africa
    • Africa's Young Population Demographic Dividend
    • Investing in Africa's Valuable Asset: Youth Population
    • The Wealthy Africans
      • Table 10-year Global Growth by Wealth Bracket Forecast, Global, 2013-2023
    • Emerging Middle Class in Africa
    • Economic Potential of African Women
    • Women Empowerment Initiatives in Africa
    • Growth of Education Sector in Africa
    • Future of Education in Africa: Classrooms to mLearning and eLearning
  • Mega Trend 6-Economic Trends and Investment Pools
    • Highlights-Economic Trends in Africa
    • Africa Economic Prospects-Africa to Grow at 6% Per Annum
    • Africa Sectorial GDP Analysis: Service Sector to Dominate Africa's GDP
    • Economic Power Houses: GDP of Top 10 Countries of Africa
    • Young and Upcoming Economic Hubs of Africa
    • Political Stability to Lead to Economic Growth of African Countries
    • Beyond Kenya, Nigeria and SA-The Next Big Economic Powerhouses
    • Africa's Manufacturing Sector-Unleashing New Business Opportunities
    • Made in Africa-Can Africa Become a Global Manufacturing Hub?
    • Manufacturing sector in Nigeria-Driving Economic Growth
    • Foreign Investments in Africa-Highlights
    • Foreign Investments in Africa-Largest Source of Capital in Africa
      • Table Total Foreign Investments (both direct and portfolio), Africa, 2007-2014P
    • Foreign Direct Investment-Synopsis of Global Capital Investment
    • Foreign Direct Investment in Africa-Investment Destinations
    • Foreign Direct Investment in Africa-Who is Investing in Africa?
    • Foreign Direct Investment in Africa: Investment Attractive Sectors
    • The "Diamond" Strategy for African Market Penetration
    • Green Revolution-This Time it is for Africa
  • Mega Trend 7-Urbanization
    • Highlights-Urbanization Trends in Africa
    • Four Main Trends in Urbanization-Development of Mega Cities, Mega Regions, Mega Corridors and Mega Slums
    • Mega Cities in Africa-Engines of Economic Growth
    • City as a Customer-Cities to Create Investment Opportunities in Africa
    • Mega Regions of Africa-Economic Hubs
    • Mega Corridors-Reconfiguring Africa's Space and Economy
    • Urbanization Dwelling Mostly in Slums to Create `Splintered Urbanization'
  • Mega Trend 8-Smart is the New Green with Smart Cities
    • Road to Smart Cities
    • Types of Smart City Projects
    • Smart Cities for Africa
    • Smart City Funding in Africa
    • Silicon Savannah, Kenya-The Silicon Valley of Africa
  • Mega Trend 9-Future of Infrastructure
    • Africa Infrastructure-An Estimated Billion-Dollar Investment
    • Infrastructure Funding in Africa-External Funding Trends
    • Infrastructure Funding in Africa-Funding Trends by Sector
    • Infrastructure Development: Mega Projects Under Construction
    • Future Corridors of Africa-Road to Prosperity
    • Rail Infrastructure Development in Africa-The Fastest Growing Sector
    • Africa's Infrastructure Deficits and Development: Filing the Gaps
  • Mega Trend 10-Beneficiation Economics
    • Beneficiation in Africa-Today vs. Tomorrow
    • Beneficiation's Role in Sub-Saharan African Growth Story
    • The Beneficiation Process-Labor Vs Capital Intensive
    • How Sub-Saharan Africa will Benefit from Beneficiation
    • Strategic Recommendations
    • Opportunities for Beneficiation in Africa by 2020
    • Africa to Become a Beneficiation Leader
    • So What's Changing?
  • Mega Trend 11-Future of Transportation
    • Africa Transportation Sector
    • Rural Transportation to Dominate African Transportation Sector
    • Urban vs. Rural Mobility Solutions in Africa
    • Dedicated Vehicles Being Developed for African Terrain
    • Africa's Urban Mobility Trends
    • Ride Sharing in Africa
    • Taxi Hailing in Africa
    • Mellow Cabs-An Innovative and Efficient Urban Transport
    • BRT Services in Africa
    • Metro Rail Services in Africa
    • Proliferation of Mobility Apps in SA-First Step to Mobility Integration
    • Africa on Wheels-African Automotive Market
    • Made in Africa-African Automobile Players Can Change the Game
  • Mega Trend 12-Health, Wellness and Wellbeing
    • Africa Trends Impacting on Healthcare Development
    • Opportunities in Healthcare Market of Africa-Investment by 2020
    • Africa Pharmaceutical Market-Rising Opportunities
    • Mobile Healthcare Market in Africa-Innovation and Investment
    • Case Study-Orange Mobile Healthcare in Africa
  • Mega Trend 13 -New Business Models
    • Example of 'Value for Many' Business Models
    • Value for Many-Mobility Needs to be Inclusive in Africa
    • Africa Collabo(rising)-By Africa, For Africa
    • Make in Africa-Innovative and Low-Cost Business Models to Address the Challenges of Africa
    • Macro-to-micro Implications of New Business Models
  • Mega Trend 14 -Future of Energy
    • Hotspots, Technologies and Trends in the African Energy Sector
    • Africa's Future Energy Mix
    • Africa-Leading the Way in Renewable Energy
      • Table Renewable Energy Installed Capacity Development by Region, Global, 2012-2025
    • Wind Power-High Potential in Africa
    • Solar PV-Huge Potential in Africa
    • Oil and Natural Gas Boom in East Africa-The Next Global Export Hub
    • The Power Gap-Building a Brighter Africa
      • Table Electricity Generation (TWh), Africa 2012-2040
      • Table Electricity Generation, (TWh) Top Countries, 2012-2040
    • Bridging the Power Gap-Power Supply Initiatives in Africa
    • Transforming Power Sector of Africa-Innovative Business Models
    • Role of Innovative Dynamics within the Power Sector in Africa
    • Grid Power Integration in Africa
    • Chinese Deals Changing the Power Sector Scenario of Africa
    • Off-Grid Power Generation-Focus on Waste-to-Energy Systems
    • Opportunities in African Power Sector
  • Africa in the Next 10 Years
    • Connectivity and Convergence in Africa
    • Bricks and Clicks
    • Future of Banking
    • Future of Trade
    • Social Trends
    • Economy
    • Urbanization
    • Infrastructure
    • Healthcare
  • Conclusion
    • From Macro to Micro-Taking Mega Trends from Information to Strategy Implementation
    • Mega Trend Matrix-Understanding Implications of Key Mega Trends on the African Economy
    • Macro to Micro-Impact of Mega Trends on Cities, Businesses, and Personal Lives in Africa
  • Appendix
    • Definition of Mobile Ecosystem and Contribution to GDP
    • Calculation of Mobile Economy for Africa
    • List of Acronyms Used in the Study

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