Analysis of the Global Online Video Platforms Market
An online video platform (OVP) is a fee-based, software-as-a-service (SaaS) online content solution that enables content owners to ingest, transcode, store, manage, protect, publish, syndicate, track, and monetize online video.
The global OVP market has seen tremendous growth over the past year. Over-the-top (OTT) video is a must-have feature for businesses today, thanks to the worldwide proliferation of video-enabled consumer devices; however, bring-your-own-device (BYOD) video is easier said than done. Enterprises, media, and entertainment companies are increasingly relying on OVP solutions to manage, publish, and monetize video content in a scalable manner.
Enterprises are increasingly experimenting with video as they realize its power as a communications tool. For broadcasters and PayTV operators, the demand for high-quality, TV Everywhere services and the growing subscription and ad revenues from online video make it a profitable segment of their business. Growing investment in bandwidth worldwide offers added incentive to leverage video to grow revenue and customer loyalty.
On the flipside, the general confusion and lack of market awareness around what an OVP consists of and delivers; and a mushrooming of vendors ostensibly serving the market, hold back the market.
About this report
The online video platforms (OVP) market is relatively young and evolving. OVPs are increasingly being used as a digital marketing and training tool for enterprises, and as a monetization avenue in the media and entertainment industry. This study discusses key drivers, restraints, and risks in the global OVP market, as well as regional and segment revenue forecasts and assessments. The base year is 2013; the forecast period is 2014 to 2019. Predictions about the market and recommendations for participants are provided. Information has been obtained from interviews with 20 OVPs around the world and secondary research.
Electronic Access - Site License Fulfilled by Publisher
Electronic Access - Global site License Fulfilled By Publisher