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Malaysia E-Commerce Market

Malaysia E-Commerce Market

E-Commerce business models will continue to evolve to offer new Information and Communications Technology (ICT)-enabled services.

All E-Commerce business segments in Malaysia are constantly getting crowded with the entry of new participants or physical stores launching their online stores.

Malaysia business-to-consumer (B2C) E-Commerce market crossed $􂀀 billion in 2014 and is likely to reach $􂀀 billion by 2018.

Spending on the top 5 B2C purchase activities contributed to 􂀀% of overall spending in 2014.

E-Commerce by mobile users is growing strongly with increasing smartphone penetration and mobile Internet.

Key driving factors of E-Commerce business in the country are:

Increasing smartphone penetration

Rising Internet user base and usage

Omni channels

Rising middle class

Leading E-Commerce companies have reached to a sizable business level and have started making profits.

About this report

The study focusses on the Malaysian e-commerce market. It covers the evolution of the market in Malaysia and the market size, and breaks it into key product categories. It discusses the e-commerce business by fixed and mobile networks, including key driving factors. It provides an analysis on smartphone penetration, Internet user penetration, omni channels, and the mobile applications market. Performance of key e-commerce companies is also provided.


  • Executive Summary
    • Key Findings
    • E-Commerce Market Overview
  • Malaysian E-Commerce Market
    • Popular E-Commerce Sites
    • Malaysian E-Commerce Market
    • Popular E-Commerce Products
    • Mobile E-Commerce
  • Key Driving Factors of E-Commerce Business
    • Key Driving Factors
    • Smartphone Penetration
    • Internet User Penetration
    • Omni Channels
    • Mobile Applications Market
    • Malaysia's Middle Class
  • Trends of E-Commerce Business
    • Convergence of Retail and E-Commerce
    • Evolution of E-Commerce
    • Growth of E-Commerce Business
    • Key Wearables for E-Commerce
    • Video Advertising for E-Commerce

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