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2015 Malaysia Automotive Market Outlook

2015 Malaysia Automotive Market Outlook

In 2014, total industry volume (TIV) of Malaysia's automotive market reached 􂀀 units, indicating a 􂀀% year-on-year growth.

Passenger vehicle segment witnessed a slight TIV growth of 􂀀% in 2014; SUV segment too witnessed an increase in TIV of 􂀀% driven by the sales of Honda CR-V and Mazda CX-5.

The decline in truck sales from approximately 􂀀 units in 2013 to approximately 􂀀 units in 2014 led to a fall in the commercial vehicle market TIV.

Honda was the largest foreign participant in the passenger vehicle segment in Malaysia driven by the adoption of certain production and network strategies to increase market share.

Malaysia’ National Automotive Policy (NAP) seeks to attract global automotive manufacturers which will use the country as a manufacturing hub by making investments. The policy also aims at improving the capabilities of local automotive parts vendors through joint ventures (JVs) and consortiums.

About this report

The study provides an overview of the Malaysian automotive market for 2014 and an outlook for 2015. It covers the major developments in 2014 and discusses the progress in the key initiatives of the National Automotive Policy (NAP) and the disruptive trends that are likely to shape the market in 2015. It further provides the conservative, optimistic, and Frost & Sullivan scenarios for 2015 and the factors likely to affect market growth.


  • Executive Summary
    • Key Findings
  • 2014 Automotive Market Outlook
    • Total Industry Volume (TIV)
    • Monthly Vehicle Sales Trends
    • Monthly Passenger Vehicle Sales Trends
    • Passenger Vehicle Market Share Analysis
    • Honda Malaysia's Key Strategies
    • Commercial Vehicle Market Share by Segment
    • Commercial Vehicle Market Share Analysis
    • Commercial Vehicle Market Trends
  • Progress on Key Initiatives in NAP
    • Key Stakeholders of National Automotive Policy (NAP)
    • NAP Strategy to Strengthen National Automakers
    • Strategies Adopted by Foreign Automakers
    • NAP Strategy to Develop Local Auto Parts Vendors
    • NAP Strategy to Benefit Consumers
    • Key Objectives of Goods and Services Tax (GST)
    • Policy Details of Goods and Services Tax (GST)
  • 2015 Automotive Market Outlook
    • Key Factors Impacting Malaysian Automotive Market
    • The Market Canvas 2015
    • The Market Specifics
    • Impact of New Model Launches
    • Impact Implementation of Plans/Programs Under NAP
    • Impact of Subsidy Rationalization
    • Impact of Tightening Credit and Increasing Interest Rate
    • Post GST Implementation Impact
    • Impact of Changes in Global Economy
    • 2015 Market Specifics: Impact and Probability
    • Scenario Analysis 2015-Conservative View
    • Scenario Analysis-Optimistic View
    • Scenario Analysis-Frost & Sullivan's View
    • Malaysia 2015-Frost & Sullivan's View
  • Top 3 Disruptive Trends Shaping 2015
    • Disruptive Trends in 2015
    • Advent of Public Transportation
    • Increasing Focus on EVs and Battery Ecosystem
    • New Mobility Solutions
  • Key Conclusions and Future Outlook
  • Appendix
    • Abbreviations and Acronyms Used

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