2015 Malaysia Automotive Market Outlook
In 2014, total industry volume (TIV) of Malaysia's automotive market reached units, indicating a % year-on-year growth.
Passenger vehicle segment witnessed a slight TIV growth of % in 2014; SUV segment too witnessed an increase in TIV of % driven by the sales of Honda CR-V and Mazda CX-5.
The decline in truck sales from approximately units in 2013 to approximately units in 2014 led to a fall in the commercial vehicle market TIV.
Honda was the largest foreign participant in the passenger vehicle segment in Malaysia driven by the adoption of certain production and network strategies to increase market share.
Malaysia’ National Automotive Policy (NAP) seeks to attract global automotive manufacturers which will use the country as a manufacturing hub by making investments. The policy also aims at improving the capabilities of local automotive parts vendors through joint ventures (JVs) and consortiums.
About this report
The study provides an overview of the Malaysian automotive market for 2014 and an outlook for 2015. It covers the major developments in 2014 and discusses the progress in the key initiatives of the National Automotive Policy (NAP) and the disruptive trends that are likely to shape the market in 2015. It further provides the conservative, optimistic, and Frost & Sullivan scenarios for 2015 and the factors likely to affect market growth.
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