Latin American Advanced Automotive Features Market and Optional/Standard Strategies of OEMs, Forecast to 2022
Digitisation, sustainability, connectivity, smart mobility, and autonomous driving are among the key new themes reshaping original equipment manufacturers’ (OEM) DNA and strategies worldwide and in Latin America (LATAM). These themes are directly impacting future product roadmaps and vehicle developments in terms of technologies, services, and features. A focus on standard/optional feature strategies across safety; advanced driver assistant systems (ADAS); comfort; convenience; health, wellness, and wellbeing; handling and performance; and versatility and utility are key areas of OEM differentiation. This research study analyses the advanced feature strategies of the various OEMs in LATAM and discusses the features, the approach to feature strategies, and regional and vehicle segment-wise feature comparisons. The study concludes with key recommendations and Frost & Sullivan predictions.
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