Investment Opportunities in the Indian Online Matrimonial Matchmaking Market
Frost & Sullivan identified interesting trends and developments in the Indian online matrimonial matchmaking market.
Dating platforms find wider acceptance with the affluent urban youth. Matrimonial platforms are remodelling themselves to integrate the concept of planned weddings.
Merger and acquisition (M&A) prospects are likely, even as technology and user base become key differentiators.
Shorter payback periods and supportive legislation in India are attracting investors.
A larger user base, through creative marketing and original content, is the most critical factor to the success of the matchmaking platform.
Investor focus is on next-generation platforms that will play a more diverse role in multiple offerings in the wedding eco space.
About this report
The aim of this study is to assess objectively the development of the online matrimonial matchmaking market to understand the involvement and role of different stakeholders. The research service discusses some of the important challenges, milestones, investment avenues, and strategies through case studies. The conclusion includes a few recommendations to chart the future road map for the development of the online matrimonial matchmaking market. The study period is from 2009 to 2025, with 2015 as the base year.
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