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Investment Opportunities in the Indian Online Matrimonial Matchmaking Market

Investment Opportunities in the Indian Online Matrimonial Matchmaking Market

Frost & Sullivan identified interesting trends and developments in the Indian online matrimonial matchmaking market.

Dating platforms find wider acceptance with the affluent urban youth. Matrimonial platforms are remodelling themselves to integrate the concept of planned weddings.

Merger and acquisition (M&A) prospects are likely, even as technology and user base become key differentiators.

Shorter payback periods and supportive legislation in India are attracting investors.

A larger user base, through creative marketing and original content, is the most critical factor to the success of the matchmaking platform.

Investor focus is on next-generation platforms that will play a more diverse role in multiple offerings in the wedding eco space.

About this report

The aim of this study is to assess objectively the development of the online matrimonial matchmaking market to understand the involvement and role of different stakeholders. The research service discusses some of the important challenges, milestones, investment avenues, and strategies through case studies. The conclusion includes a few recommendations to chart the future road map for the development of the online matrimonial matchmaking market. The study period is from 2009 to 2025, with 2015 as the base year.


  • Executive Summary
    • Key Findings
  • Research Scope and Definitions
    • Scope and Definitions
    • Key Objectives
    • Key Terms
    • Context
    • Research Methodology
  • Introduction to the Online Matrimonial Matchmaking Market
    • Booming Matrimony Market-The India Factor
    • Need for Intelligent Matchmakers
    • Market Positioning
    • Dating or Matrimony
    • Market Drivers
    • Market Restraints
    • Industry Overview for Online Matchmakers
  • Customer Trends
    • Focus Group Findings
    • Indian Marriages-Customer Preferences
  • Traditional Matchmakers
    • Snapshot of Traditional Matchmakers
    • BharatMatrimony-Overview
    • BharatMatrimony-Transaction Summary
    • BharatMatrimony-Growth Strategy
    • Shaadi-Overview
    • Shaadi-Transaction Summary
    • Shaadi-Growth Strategy
  • New Entrants
    • Snapshot of New Entrants
    • Overview of New Entrants
    • Tinder-Growth Strategy
    • Krush-Growth Strategy
    • Woo-Growth Strategy
    • TrulyMadly-Growth Strategy
    • SpouseUp-Growth Strategy
    • Aisle-Growth Strategy
  • Conclusion
    • Key Pointers to Investment Philosophy
    • Snapshot of the Indian Matchmaking Market

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