Investment Analysis of the North American Beverages Market
The North American beverages industry is fairly immune to business cycles. The overall performance of the industry has been quite stable, but analysis shows significant differences in the dynamics that shape each segment.
The alcoholic beverages segment is poised for strong growth while the soft drinks segment will remain dependent on bottled water, fruit juices, and other non-carbonated drinks.
North American is one of the biggest consumers of alcohol both by volumes and dollar spending. The overall spending on alcoholic beverages is likely to increase despite a decline in the consumption of alcohol by volume, indicating steady increase in the unit price of alcoholic beverages.
The emergence of the millennial demographic group has brought in a large amount of disposable income, and their demand for premium alcoholic brands and originality in its making have driven this trend.
The soft drinks segment has seen a steady decline in revenue mainly due to growing health consciousness among customers, especially concerning diabetes and the ill effects of excessive caffeine consumption.
About this report
This study presents an overview of the financial trends in the North American beverages industry between FY2009 and 30 June 2015. The industry is classified into three broad segments: brewers; distillers and vintners; and soft drinks, wherein the former two represent alcoholic beverages and the latter non-alcoholic beverages. Each segment is analyzed in isolation as well as in tandem with the entire beverages industry. The study provides insight into the different trends and the rationale behind M&A, private equity, and venture capital deals, as well as the financial ratios that gauge profitability, liquidity, activity, and solvency.
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