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An Insight into Smartphone Plans, Pricing, and Purchasing

An Insight into Smartphone Plans, Pricing, and Purchasing

Innovative pricing options continue to change the landscape for smartphones in North America. While the US model has adopted lease or installment purchasing options, Canadian carriers have maintained the more traditional purchase or subsidy options for customers. This market insight provides an analysis into smartphone plans, pricing, and purchasing in North America. The analysis covers Tier I carrier profiles for AT&T, Sprint, T-Mobile, and Verizon Wireless in the United States; and for Bell Mobility, Rogers, and Telus in Canada.


  • Executive Summary
  • Definitions and Research Overview
    • Definitions
    • Research Overview
  • Total North American Smartphone Market
    • North American Mobile Operator Devices and Pricing by Form Factor
      • Table Overview of Tier I Mobile Operator Devices and Pricing by Form Factor, North America, Feb 2016
    • North American Wireless Carrier Data Pricing
    • Unique Device Presence in Tier I NA Mobile Operator Product Portfolios by Manufacturer
    • Total Device Presence in Tier I NA Mobile Operator Product Portfolios by Manufacturer
    • Total Market-Key Trends
  • Smartphones
    • Smartphones-Tier I NA Mobile Operator Purchasing Options
    • Smartphones-Tier I NA Mobile Operator Data Plans Offered
    • Smartphone Pricing for Tier I NA Mobile Operators for One Smartphone
    • Smartphone Pricing for Tier I NA Mobile Operators for Two Smartphones
    • Smartphone Pricing for Tier I NA Mobile Operators for Three Smartphones
    • Smartphone Pricing for Tier I NA Mobile Operators for Four Smartphones
    • Smartphones-Subsidized Pricing with Contract
    • Smartphones-Total Devices Offered by Tier I Carriers
    • Smartphones Models Offered by US Carriers
    • Smartphones Offered by Canadian Carriers
    • Smartphones-Key Trends
  • Carrier Profiles-AT&T
    • AT&T-Full Smartphone List (Feb 2016)
      • Table AT&T-Full Smartphone List (Feb 2016)
    • AT&T-Smartphones Offered
    • AT&T-Smartphone Subsidies
  • Carrier Profiles-Sprint
    • Sprint-Full Smartphone List (Feb 2016)
      • Table Sprint-Full Smartphone List (Feb 2016)
    • Sprint-Smartphones Offered
    • Sprint-Smartphone Subsidies
  • Carrier Profiles-T-Mobile
    • T-Mobile-Full Smartphone List (Feb 2016)
      • Table T-Mobile-Full Smartphone List (Feb 2016)
    • T-Mobile-Smartphones Offered
    • T-Mobile-Smartphone Subsidies
  • Carrier Profiles-Verizon Wireless
    • Verizon Wireless-Full Smartphone List (Feb 2016)
      • Table Verizon Wireless-Full Smartphone List (Feb 2016)
    • Verizon Wireless-Smartphones Offered
    • Verizon Wireless-Smartphone Subsidies
  • Carrier Profiles-Bell Mobility
    • Bell Mobility-Full Smartphone List (Feb 2016)
      • Table Bell Mobility-Full Smartphone List (Feb 2016)
    • Bell Mobility-Smartphones Offered
    • Bell Mobility-Smartphone Subsidies
  • Carrier Profiles-Rogers
    • Rogers-Full Smartphone List (Feb 2016)
      • Table Rogers-Full Smartphone List (Feb 2016)
    • Rogers-Smartphones Offered
    • Rogers-Smartphone Subsidies
  • Carrier Profiles-Telus
    • Telus-Full Smartphone List (Feb 2016)
      • Table Telus-Full Smartphone List (Feb 2016)
    • Telus-Smartphones Offered
    • Telus-Smartphone Subsidies

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