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Insight on North American OEM ADAS Sensor Strategies

Insight on North American OEM ADAS Sensor Strategies

While OEMs are racing toward achieving level 4 and 5 automation features in their vehicles in North America, there will be major changes and improvements in the ADAS sensors that will be used to achieve the desired features. With this in mind, some OEMs are also looking forward to transforming themselves as mobility service providers rather than remain a conventional OEM. Several key disruptions are expected in the autonomous driving space within the next 5 years.


  • Executive Summary
    • Key Questions this Study will Answer
    • NA OEM Approach for Step-wise Introduction of Autonomous Driving
    • Overview of Active Safety and Autonomous Driving Feature Availability
    • Automotive Sensors-Performance and Qualitative Benefits
  • Research Scope and Segmentation
    • Research Scope
    • Vehicle Segmentation
  • Ford Motor Group-Ford and Lincoln
    • Ford Motor Co.-Autonomous Driving Vision
    • Sensor Suite-Current Generation Versus Future Expectation
    • Ford Group-Functional Roadmap
    • Ford-Functional Timeline: Toward Level 5 Automation
    • Model-wise ADAS Capabilities-Major Models
    • Ford-Penetration Rates of Key ADAS Sensors
      • Table Automotive Sensors Market: Ford Group-Market Penetration, North America, 2015 and 2022
    • Ford Motor Co.-Sensor Suite Strategy: Production Vehicle
  • Fiat Chrysler Automobiles-Fiat, Chrysler, Jeep, Dodge, RAM
    • FCA Strategy
    • Sensor Suite-Current Generation Versus Future Expectation
    • FCA-Functional Roadmap
    • FCA-Functional Timeline
    • Model-wise ADAS Capability-Current
    • FCA-Penetration Rates of Key ADAS Sensors
      • Table Automotive Sensors Market: FCA Group-Market Penetration, North America, 2015 and 2022
    • FCA-Sensor Suite Strategy: Production Vehicle
  • General Motors-Buick, Chrysler, Chevrolet, GMC
    • GM-Autonomous Driving Strategy
    • GM-Functional Timeline: Toward Level 5 Automation
    • Sensor Suite-Current Generation Versus Future Expectation
    • GM-Functional Roadmap
    • Model-wise ADAS Capability-Current
    • GM-Penetration Rates of Key ADAS Sensors
      • Table Automotive Sensors Market: General Motors-Market Penetration, North America, 2015 and 2022
    • GM-Sensor Suit Strategy: Production vehicle
  • Tesla Motors, Inc.
    • Tesla Motors-Autonomous Driving Capabilities
    • Over-the-Air Updates-Standout Point of Technology
    • Tesla-Autopilot
    • Sensor Suite-Current Generation Versus Future Expectation
  • Vital Conclusions and Outlook for the Future
    • Vital Conclusions and Takeaways
  • Appendix
    • Major Assumptions
    • Market Engineering Methodology

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