Insight Into the Global Video Managed Services Market
Video managed services, where entire portions of a content company’s workflow are outsourced to an external company, is a long-established market with global revenue over $ billion. A new spurt of growth is underway from content companies seeking to reduce their exposure to the risk and expense of maintaining high-quality workflows and customer experiences despite the increasing over-the-top (OTT) content consumption, fragmented device landscape, and changing streaming and compression standards.
Managed services offer technology vendors a way to maintain profit margins amid the plummeting product prices and rampant commoditization. As value shifts towards software and cloud computing, technical expertise is difficult to obtain and managed services help fill a critical gap for vendors and customers alike.
Customers of managed services span traditional broadcasters, traditional pay-TV operators, original programmers, studios, online video service providers, and even enterprises. By revenue, Ericsson is the leader through its organic growth and the acquisitions of Technicolor and Red Bee Media.
Content companies are frustrated by the lack of products and solutions to meet current workflow needs in an agile fashion. As a result, such companies are building their own infrastructure and then reselling it as a service offering. This presents a serious competitive threat to vendors across the board. As an example, MLBAM has risen rapidly through the ranks to also become one of the top three companies by value.
About this report
Over-the-top (OTT) video delivery is inherently complex due to the fragmentation and changes in technologies across a number of workflow aspects. Managed services can help this process by accelerating time to market, reducing risk, and mitigating the need for experimental capital investments in on-premise equipment and resources. This market insight explores the size of the global video managed services market and presents revenue forecasts and key trends. It also outlines the existing competitive landscape and future growth opportunities.
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