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An Insight into the US Digital Advertising Market

An Insight into the US Digital Advertising Market This Frost & Sullivan market insight presents an analysis of the US digital advertising market. Specifically, this insight outlines the key trends in the US digital advertising market and presents an overview of the key capabilities required to deliver comprehensive and unified cross-channel advertising solutions. Throughout this insight, the terms advertising and ad are used interchangeably.

  • Introduction and Overview
  • The Digital Advertising Landscape
  • Key Trends in the US Digital Advertising Market
    • Continued Push towards Integrated Ad Solutions
    • Programmatic and Automation
    • Cross-channel Advertising
    • Smart Data and Events-driven Marketing
    • Native Advertising
    • Social Advertising
  • The Final Word

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