Top 30 Innovative Endoscopy Product Profiles, 2019

Top 30 Innovative Endoscopy Product Profiles, 2019

The endoscopy devices market, like most of the medical devices industry, is expected to experience slowing growth rates, in the traditional markets, across the flexible and rigid endoscopy, equipment, and accessories segments. The global market for endoscopy devices is expected to grow from $43.40 billion in 2018 to $45.95 billion in 2019, representing a year-on-year growth rate of just 6.6%. The top-ranked manufacturers like Olympus Corp, Karl Storz, Smith & Nephew, Stryker, Johnson & Johnson, Medtronic and Boston Scientific are seeking new ways of competitive differentiation to help boost their growth in this market, by developing capabilities that are synergistic to their own portfolios and therefore can provide unique value propositions in endoscopy. The question remains, how can they boost growth further, and capture higher market shares? The answer lies in innovation being driven predominantly by start-ups that attempt to transform endoscopy with the power of novel technologies.

Endoscopy is now seeing a new wave of innovation, unlike another seen before. The start-up boom, innovative technology developments such as artificial intelligence (AI), and the need for incumbents to think beyond product enhancements for competitive differentiation have all resulted in several new innovative products. Frost & Sullivan has identified between 50 and 60 such innovative products for the endoscopy space, and has profiled the top 30 such products and their manufacturers. The range of products covered include new endoscopy products, AI-enabled image analysis solutions, robotic solutions, advanced visualization solutions, and even therapy products for endoscopy. Some of these products have received regulatory approvals as well, in the United States, Canada, Europe, and even in some Asian countries, while the others are yet to receive any approval. These products, summarized in the study, are sure to change the paradigm of endoscopy in the near future.

Research Highlights
This study covers profiles of the following endoscopy innovator companies, innovation hotspots in the endoscopy area, and key growth opportunities. Companies covered include NinePoint Medical, SpectraScience, Avantis Medical Systems Inc., Transenterix, RFPi Inc., Virtual Incision Corporation, MedicalTek, CTA, 4Quant, Perceive3D, 3D Integrated, Virgo.AI, Check-Cap, Lumendi, Interscope Inc., Ambu, Creo Medical, Norgine B.V., GI View Ltd., Motus GI, Boston Scientific, Ovesco, Saneso, Docbot, Cook Medical, Auris Surgical (now part of Johnson & Johnson), VTM Technologies, Surgical Synergy, Mirai Medical, and Xion Medical. Each profile covers aspects of business: company overview, key statistics, company ownership, and funding details; product portfolio: key features and product attributes, appropriate imagery, approvals, enhancements, other specifications, pricing models; and also information on key partnerships, agreements, and growth strategy – to the extent publicly available, or can be discerned from other public information.


  • Executive Summary
    • Key Findings
    • Executive Summary-Product Overview
  • Market Overview
    • Innovation Timeline in the Endoscopy Market
    • Novel Innovation Areas-A Shifting Focus
    • Emerging Innovation Ecosystem-Start-ups and OEMs
  • Product and Company Profiles-Profile 1: NinePoint Medical
    • Business Overview
    • Product Portfolio
    • NvisionVLE Imaging System-Product Attributes
    • Key Partnerships and Agreements
    • Growth Strategy
  • Profile 2-SpectraScience
    • Business Overview
    • Product Portfolio
    • WavSTAT4 Optical Biopsy System- Product Attributes
    • Key Partnerships and Agreements
    • WavSTAT4 Optical Biopsy System- Growth Strategy
  • Profile 3-Avantis Medical Systems Inc.
    • Business Overview
    • Product Portfolio
    • Third Eye Panoramic Device-Product Attributes
    • Key Partnerships and Agreements
    • Growth Strategy
  • Profile 4-Transenterix
    • Business Overview
    • Product Portfolio
    • Product Attributes
    • Key Partnerships and Agreements
    • Growth Strategy
  • Profile 5-RFPi Inc.
    • Business Overview
    • Product Portfolio
    • iCertainty-Product Attributes
    • Key Partnerships and Agreements
    • Growth Strategy
  • Profile 6-Virtual Incision Corporation
    • Business Overview
    • Product Portfolio
    • Product Attributes
    • Key Partnerships and Agreements
    • Growth Strategy
  • Profile 7-MedicalTek Co. Ltd.
    • Business Overview
    • Product Portfolio
    • Product Attributes
    • Key Partnerships and Agreements
    • Growth Strategy
  • Profile 8-CTA
    • Business Overview
    • Product Portfolio
    • Product Attributes
    • Key Partnerships and Agreements
    • Growth Strategy
  • Profile 9-4Quant
    • Business Overview
    • Product Portfolio
    • Product Attributes
    • Key Partnerships and Agreements
    • Growth Strategy
  • Profile 10-Perceive3D
    • Business Overview
    • Product Portfolio
    • Product Attributes
    • Key Partnerships and Agreements
    • Growth Strategy
  • Profile 11-3D Integrated
    • Business Overview
  • Profile 12-Virgo AI
    • Business Overview
    • Product Portfolio
    • Growth Strategy
  • Profile 13-Check-Cap
    • Business Overview
    • Growth Strategy
  • Profile 14-Lumendi
    • Business Overview
    • Growth Strategy
  • Profile 15-Interscope Inc.
    • Business Overview
    • Growth Strategy
  • Profile 16-Ambu
    • Business Overview
    • Growth Strategy
  • Profile 17-Creo Medical
    • Business Overview
    • Product Portfolio
    • Growth Strategy
  • Profile 18-Norgine B.V.
    • Business Overview
    • Product Portfolio
    • Growth Strategy
  • Profile 19-GI View Ltd.
    • Business Overview
    • Product Portfolio
    • Growth Strategy
  • Profile 20-Motus GI
    • Business Overview
    • Product Portfolio
    • Growth Strategy
  • Profile 21-Boston Scientific
    • Business Overview
    • Product Portfolio, Growth Strategy
    • Growth Strategy
  • Profile 22-Ovesco
    • Business Overview
    • Product Portfolio
    • Growth Strategy
  • Profile 23-Saneso
    • Business Overview
    • Product Portfolio, Growth Strategy
    • Growth Strategy
  • Profile 24-Docbot
    • Business Overview
    • Product Portfolio, Growth Strategy
    • Growth Strategy
  • Profile 25-Cook Medical
    • Business Overview
    • Product Portfolio, Growth Strategy
    • Growth Strategy
  • Profile 26-Auris Health (JnJ)
    • Business Overview
    • Product Portfolio, Growth Strategy
    • Growth Strategy
  • Profile 27-VTM Technologies
    • Business Overview
    • Product Portfolio, Growth Strategy
  • Profile 28-Surgical Synergy
    • Business Overview
    • Product Portfolio, Growth Strategy
  • Profile 29-Mirai Medical
    • Business Overview
    • Product Portfolio, Growth Strategy
  • Profile 30-Xion Medical
    • Business Overview
    • Product Portfolio, Growth Strategy
    • Growth Strategy
  • Growth Opportunities and Companies to Action
    • Identifying Innovation Hotspots
    • Growth Opportunity 1-AI-Enabled Endoscopy Image Analysis
    • Growth Opportunity 2-Robotics
    • Growth Opportunity 3-Endoscopy Products
    • Strategic Imperatives for Success and Growth

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook