Infotainment and Connected Car Outlook for India

Infotainment and Connected Car Outlook for India

The rising standards of living and a burgeoning, upwardly mobile middle class with high disposable incomes and increased Internet penetration are the key factors responsible for the growth of the infotainment system market in the Indian passenger vehicle (PV) industry. GenY, working age population, working women, and the Indian middle class continue to be the most influential segments of the population, triggering new social, technological, and economic trends. Connectivity, Digital Usge, Demographics, Vehicle Parc Growth, Technology Evolution, and Disposable Income are the mega trends driving the infotainment system market.

Bluetooth, USB/Aux, touchscreens, and the phone mirroring feature are gaining traction in the infotainment market. Lower-end passenger car and utility vehicle segments are rapidly adopting infotainment systems. The huge demand from the aftermarket (AFM) for car audio systems could eat into the shares of original equipment manufacturer (OEM) fitments in some vehicle variants due to the high costs of the car audio systems. The limited choice of car audio systems at vehicle dealerships is another major challenge for OEM fitment. OEMs will be focusing on smartphone-related technologies and OEM-proprietary software (SYNC, R-Link) to attract more customers, before upgrading to the next level.

With the increase in the number of players in the Indian PV market, there will be intense competition to capture a reasonable market share; therefore, OEMs and AFM participants are launching new models at very competitive price points. Rising digitization and greater smart phone penetration among customers is accelerating smart phone integration and syncing with car infotainment systems. Smartphone pairing features such as MirrorLink/Android auto/ CarPlay, next-gen infotainment app ecosystem (HTML/Java-based applications), as well as advanced human-machine interface (HMI) such as gesture control will soon be implemented by key OE players. The launch of entry-level sedans and sports utility vehicle (SUVs) by global major OEMs like Honda, Hyundai, Ford, and Renault has given buyers access to advanced vehicles at lower costs . OEMs in developed markets are moving from mere safety and security features to more advanced services like maintenance alerts, recall alerts, prognostics alerts, and over the air updates, which impact the total cost of ownership.

Indian OEMs are realizing that infotainment systems are becoming an important purchase criterion for the average Indian customer. Frost & Sullivan expects that all models that will be sold in India by 2021 will at least have one variant with a touch screen infotainment system.

  • Executive Summary
    • Key Findings
    • Key Findings—HMDI Cables over Universal Serial Bus (USB)
  • Research Scope, Objectives, Background, and Methodology
    • Research Scope
      • Table Passenger Vehicles Market: PV Production, Sales, and Export Data, India, FY2009–FY2021
    • Research Aims and Objectives
    • Key Questions This Study Will Answer
    • Research Methodology
    • Key OEMs and Suppliers Compared in This Study
  • Definitions and Segmentation
    • Industry Structure
    • Passenger Vehicle Segment Categorization
  • Mega Trends Impacting Infotainment and Connected Car Market
    • Key Megatrends Driving Infotainment and Connectivity
    • Macro Trends Influencing Infotainment
    • Internet Usage/ Penetration
    • Internet/ Mobile Penetration and Forecast
    • Social Trends in India
    • In Car Infotainment Evolution in India
  • Indian Passenger Vehicles Market
    • Passenger Vehicles—Past Trends
    • Segment-wise Market Share—Domestic Sales FY'16
  • Drivers and Restraints—Total Infotainment and Connected Car Market
    • Market Drivers
    • Drivers Explained
    • Market Restraints
    • Restraints Explained
  • PV Infotainment OE and Aftermarket Assessment
    • PV Infotainment OE and AFM Assessment
    • PC Segment Infotainment OE and AFM Assessment
    • MPV Segment Infotainment OE and AFM Assessment
    • SUV Segment Infotainment OE and AFM Assessment
    • Vans Segment Infotainment AFM Assessment
  • Key OEMs' Infotainment Demand Assessment and Trends
    • OEM-wise Overall Sales and Shares
    • Maruti Suzuki
    • Maruti Suzuki AFM Vs OE Fitment
    • Hyundai
    • Hyundai AFM vs OE Fitment
    • Mahindra and Mahindra
    • Mahindra and Mahindra Ltd AFM vs OE Fitment
    • Honda Cars
    • Honda AFM Vs OE Fitment
    • Tata Motors
    • Tata Motors AFM Vs OE Fitment
    • In Car Entertainment OEM Outlook
    • In-Car Entertainment OEM Competency—India
    • Driver Aids—OEM Competency: India
  • Infotainment and Connected Car Regional Analysis
    • Regional Analysis
  • PV Infotainment OE and AFM Supplier Analysis
    • Supplier Analysis—PV OE and Aftermarket
  • PV Infotainment OE and Aftermarket Forecast
    • Infotainment and Connected Car OE and AFM Sales Forecast
    • Infotainment and Connected Car OE and AFM Sales Forecast Discussion
  • Growth Opportunity Analysis
    • Major Growth Opportunities in the Infotainment and Connected Car Industry
    • Strategic Imperatives for Infotainment and Connected Car Market
  • The Last Word
    • The Last Word—3 Big Predictions
  • Appendix
    • Abbreviations

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