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Indian Smartphone Manufacturing Market

Indian Smartphone Manufacturing Market

Increasing local manufacturing of smartphones in India will make it a net exporter of phones by 2020. Automation is an enabler for local manufacturing and assembling of smartphones, and is a growing opportunity for automation vendors in India. This Industry Docket lists the potential opportunities available in the smartphone manufacturing segment for automation vendors. Opportunities identified are based on our understanding of the smartphone manufacturing industry, its value chain, level of operations, expected changes and attractiveness/feasibility of entering the market. Additionally, it focuses on analyzing growth in a scenario that assumes an increase in local value addition. The scope of the research is limited to India.

Opportunities identified for automation products are limited to photoelectric, proximity, vision sensors, industrial relays, safety components, temperature controllers, timers, counters, limit switches, push button switches, switching power supply, monitoring relays, PLC, Servo systems, Inverters, HMI, RFID, Rotary Encoders, Digital Panel Indicators, Basic Switch, Floatless level switch, and robotics.


  • Frost & Sullivan – Introduction
  • Scope & Limitations
  • India Economic Overview: A Rising Need for Smartphones
    • These, along with boost in services will see India rise to be the 4th or 5th largest economy soon... and that too, in a sustainable manner
    • With Handheld connectivity becoming essential for digitization, `Smartphones' will become a key enabler for growth in global markets
    • Smartphones will enjoy a symbiotic relationship with India's growth… and will grow to become the 2nd largest market with 650 Mn phones in 2020
    • Even at a consumer level… innovation in smartphone-enabled technologies will drive demand
  • Brief Market Outlook: Smartphones
    • There will be 4 billion connected devices by 2025. Smartphones to change from `Good to have' to `must have'
    • Key mobile-based industries to be worth $10+ bn by 2020, based on digitization and internet enablement of major sectors and services
    • India will achieve a breakthrough and become a net exporter of phones starting around now and consolidate this trend until 2020 (1/2)
    • It will be almost completely ruled by smartphones…...possible death knell for feature phones by 2024
    • Manufacturing footprint in India is concentrated around NCR, Chennai, and two cities in Andhra Pradesh
    • Though more immediate opportunities: Are in the EMS / E1 space… these are expected to increasingly come from localization of Components/System suppliers
    • Expected localization of E1/EMS operations would serve as important opportunity areas for ancillary suppliers
    • Investments* across the Value Chain expected over the forecast period…
    • Further, the National Policy for Electronics fairly encompasses factors critical to industry growth through its initiatives and policies...
  • Potential Opportunity Areas: Factory Automation Products
    • Automation Opportunity Assessment for E1/EMS: schematic representation of the overall automation opportunity for E1/EMS investments
    • Automation Opportunity Assessment for E2: schematic representation of the derivation of the overall automation opportunity from E2 investments
    • …2019 onwards, automation vendors must start focusing on equipment suppliers for assembling, packaging & SMT line opportunities
    • Recommendation – Target Products: PLC, Sensors, Servo Systems, RFID, Switching Power Supplies, HMI are key products of focus for Industrial Automation
    • Recommendation – Target Products: In packaging and board processing, PLC, Robotics, Sensors, Servo Systems, Inverters, Safety Components, Timers, Industrial Relays are key products of focus
    • The supply chain for industrial automation components has improved rapidly … All key automation players have a local presence in India
    • Opportunity for E2 is relatively lower than E1/ EMS…still, is an opportunity for established MNCs and Indian automation solution providers
    • M-SIPS and Make in India to drive smartphone manufacturing investments in the country
    • An INR 6 Billion opportunity waits to be exploited by 2024
  • Annexure: Our Services
    • Maximize opportunities from existing products and markets; systematically explore new products, markets, including inorganic Opportunites
    • Our Growth Consulting Canvas

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