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IBM and Apple Partnership—Sparking a Revolution in the Enterprise App Market

IBM and Apple Partnership—Sparking a Revolution in the Enterprise App Market

Enterprises have begun to embrace a smarter workplace, while the changing communication patterns of users has greatly influenced this progression towards an intelligent workplace. Advancements in mobile, social, cloud, and virtual technologies form the essence of achieving this objective. Mobile technologies and application (app) platforms in particular are rapidly evolving to provide users with the required flexibility to accomplish a work-life balance and to remain productive and efficient while on the go.

The mobile enterprise apps market is at a nascent stage of adoption and has a long way to go in comparison with the consumer apps market. However, it is expected to achieve high growth backed by the ability of apps to augment employee productivity, provided the vendor ecosystem effectively addresses concerns around security and implementation.

This report analyses the Apple-IBM’s MobileFirst approach in the enterprise apps market, focusing on how it impacts other stakeholders in the ecosystem. Apple’s partnership with IBM is expected to spark a revolution in the enterprise apps market as it sets the foundation for redefining mobility in today’s enterprises. The entry of IBM in this market is expected to take the functionality of apps from being mere productivity-centric to apps for real world use cases. With outstanding product design expertise, Apple is seeking to establish its brand in the enterprise market. The combined value proposition is expected to offer apps tailored to the specific needs of verticals, coupled with IBM’s Watson analytics engine across a range of devices such as iPads, iPhones, and potentially on wearable devices in the near future.

About this report

A smart workplace is characterized by the use of smarter enterprise applications that help employees in achieving a work-life balance and improved productivity. This study explores the current state of enterprise mobile application market and discusses certain key drivers and restraints that are impacting this market. Further, it discusses the Apple-IBM's MobileFirst approach in detail, which is expected to bring revolutionary changes in terms of mobility to the vendor and the enterprise community.


  • Executive Summary
  • Enterprise Application Market-An Overview
    • Drivers and Restraints
      • Drivers Explained
      • Restraints Explained
  • The Vendor Ecosystem
  • Apple-IBM MobileFirst Approach
    • Strategic Intent behind the Partnership
    • Value Proposition of this Partnership
  • Competitive Positioning-Samsung-Blackberry-SAP Partnership
  • The Last Word

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