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Hot Topic—IT Trends in the Sports Industry

Hot Topic—IT Trends in the Sports Industry

In this hot topic, Frost & Sullivan covers key trends occurring around the world in sports organizations that can be implemented in Brazil to improve its sports industry. Sports and technology create a winning combination for improving business, and the country has great potential to benefit from integrating technology into its sports industry. The reader will gain insight into the opportunities being developed and those expected to be seen in the top sports environments around the world over the next few years.


  • Executive Summary
    • Key Findings
  • What Makes the Sports Industry Unique
    • Introduction
    • Brand Recognition-An Industry Advantage
    • Global Sportswear Sales and the Brazilian Share
  • The Brazilian Context
    • Low Fan Attendance
    • Smart Arenas to Host Mega Events
    • Technologies Currently Used
    • Brazilian Goals and Investments in Technologies
  • Technology Trends in the Sports Industry
    • Fantasy Sports
    • Formula One
    • Smart Venues
    • Wearable Technologies
    • New Telepresence Experience
    • Computer Software
    • Individual Sports Excellence
  • Importance of Technology
    • 3 Pillars of Development
    • Investment-Return Cycle
    • Key Importance-Injury Avoidance
  • Success Cases
    • Success Cases-Use of Cameras at the World Cup
    • Success Cases-Use of Wi-Fi at the World Cup
    • Success Cases-Team Performance
  • The Last Word
    • The Last Word-Key Takeaways

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