Hot Topic—Healthcare IT Trends in Brazil
New ways to engage with patients, increased focus on prevention and personalization of care are coming up, mainly driven by emerging technologies that are expected to profoundly reshape the healthcare vertical over the next few years.
There are several factors driving the use of technologies by healthcare institutions. Among them are the development of new technologies, increasing volumes of healthcare data, and rising demand for healthcare quality. However, high initial investments, hard-to-measure return on investments, and lack of standards for IT systems are some of the factors that hinder technology adoption by healthcare institutions in Brazil.
Technologies such as cloud computing, big data, social media, video conferencing, mobility, and machine to machine (M2M) exchange of data are expected to profoundly change both the way care is provided and role of patients in the healthcare industry. These technologies have the potential to reshape the healthcare industry, and will create new opportunities for IT vendors.
Frost & Sullivan has identified key areas across the healthcare sector where the benefits of technology are most acutely felt. We now analyze the key market drivers, restraints, and market trends and also provide local case studies in the sector.
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