Hot Topic—Forecasts and Trends for Pay TV Offerings and Bundles in Colombia
The pay TV services market in Colombia continues to grow above the total telecom market average. This growth is being led by basic postpaid subscriptions of direct-to-home (DTH) TV, value-added services, such as high-definition (HD) and video on demand (VOD), as well as innovative commercialization models including prepaid plans and multiple-play bundles.
Colombian operators have been increasing the line-up of HD channels and designing plans with more affordable prices.
In 2013, Colombia had 0.6 million HD subscribers. By 2019, this number is expected to reach million, or % of total pay TV subscribers.
The growing demand for movies and television shows at a convenient time for the viewer rather than during the scheduled broadcast time, is increasingly stimulating VOD services, especially with catch-up features which are usually free.
All major Colombian pay TV providers have been investing in developing their own VOD platforms in order to gain new premium subscribers and increase their average revenue per user (ARPU); examples include Claro (Clarovideo), UNE, and Directv.
About this report
This research service discusses the trends and forecasts for the Colombian pay TV services market. The market is growing above the average of the total telecom market in Colombia, and is being driven by diverse new offerings. This research provides subscriber forecasts and trends for high-definition, video on demand, prepaid, and multiple-play offerings. The base year is 2013, and with forecasts up to 2019.
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