Healthcare Analyst Insights from International CES 2015
Frost & Sullivan presents selected highlights and insights from the International Consumer Electronics Show (CES) held in Las Vegas in January 2015. The following report provides a look at some interesting developments seen at CES around products targeting the new digital healthcare consumer as well as our take on how the digital health market is expected to evolve.
Consumers will be increasingly flooded with technology as they build data ecosystems around themselves and their home, yet the end goal will be to integrate devices, services and experience into a cohesive one, including to best serve healthcare and wellness goals.
More and more “devices” will become smart enabled, yet the need to understand specific segments of consumers and their needs will continue to provide vendors with diversification opportunities. The quanitifed-selfer will not be the endpoint for connected health; it is just the beginning in better levels of adoption.
The smartphone will be the core form factor for user experience, yet there will be opportunity for other consumer devices, including the smart-TV as part of device and information integration. Optimal user experience includes ease of movement between form factors, or to best meet demographic desires of critical user groups for connected health, such as seniors.
Direct-to-Consumer (B2C) business models will grow in importance in telehealth including for consumer-paid models for management of aspects of chronic diseases. This will change options for health plans for everyone, and consumer awareness of access to physicians 24/7.
Expect Wearables to be a key focus for 2015, but higher discussion on potential health value of the smart watch in the mix of trackers, given launch of Apple’s Watch.
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