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Heads Up—5 Key Augmented Reality Trends in Transportation

Heads Up—5 Key Augmented Reality Trends in Transportation

Transporting things and people from one place to another is getting a reality makeover. This new reality is formed by augmenting a transportation vehicle operator’s physical view of the world with contextually relevant digital images and information.

One can get one’s vehicle’s windshield to display warnings about out-of-lane drifts, excessive speed, or roadway obstacles; provide recommendations on nearby dining options; or enable connection with a Facebook account. These features and many more are being enabled by augmented reality (AR) technologies, wireless and cloud-based applications, mobile devices, and supporting networks and databases. At its core, the main advantage of AR in transportation is safety—enabling goods or people to be transported more safely and efficiently. Corollary benefits include reducing transportation costs (especially for commercial transport) and the ability to gather insightful operating data, which in turn enables analytics to be used to improve the efficiency of travel and transport.

This market insight study takes a close look at key AR trends in the transportation industry. It also explores the benefits of AR-based transportation systems and the leading concerns with regard to the technology. Transportation, as discussed here, refers mainly to motor vehicle transportation, though capabilities reviewed are transferable to marine, air, or rail transport.


  • Introduction
  • What is Augmented Reality?
  • The Architecture of Augmented Reality
  • The Benefits of Augmented Reality Transportation
  • Key Trends in Augmented Reality-Transportation
  • Key Concerns of the Transportation Industry
  • The Last Word

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