Growth Opportunity Assessment of Healthcare IT Market in Germany, Forecast to 2021
UK, Germany, France and Spain collectively spend more than $6 billion on healthcare information technology (healthcare IT), while regional adoption stands at almost 80%. Healthcare IT markets in these countries are ready to embark upon the next level of digitalization where providers move from data capturing solutions to those that can derive value from data through improving information sharing, analytics and clinical decision support.
Germany, as a country, is unique due to the early position it took towards enhancing chronic disease management in the country. As of 2017, key Growth Opportunities in the German Healthcare IT market include data sharing and interoperability solutions, cloud platforms, digital mobility, and investments in technologies that support new models of care delivery, like telehealth and telecare. However, the identification of these Growth Opportunities is only the first step towards succeeding as a vendor in this market. The real demystification lies in understanding very specific target customer needs and then building a value proposition that addresses those needs.
Between December 2016 and March 2017, Frost & Sullivan conducted a survey of IT managers from 198 hospitals across Western European countries. Findings of the survey were further investigated through in-depth discussions with market vendors and Frost & Sullivan’s industry thought leaders. Outcomes of the research have been collated into a 4-part series detailing the HCIT landscape across EU4 (the United Kingdom, Germany, France and Spain).
Our research found that despite a high level of EMR adoption, only a little more than 15% of large hospitals share data beyond their organization. This has been a huge detriment to efficient and productive health data utilization across all countries included in this study. However, with changing care paradigms, such as, focus on patient-centricity, innovation in care delivery models, and demand for workflow efficiency, improving health data continuity will be the key goal for both governments and providers over the next five years. As a result, interoperability, and standards development and adoption will be major priorities across health systems.
Overall healthcare IT market in Germany will be driven by a need for higher patient-centricity and patient engagement. German consumers are actively involved in self-management of health and wellness, not to mention chronic disease management. People in Germany are health conscious and are willing to invest in Quantified Self solutions. This consumer maturity, combined with the increasing penetration of digital and communication technologies into people’s everyday life, is driving them to demand a much greater level of healthcare knowledge and ability to action it themselves and at their convenience. As a result, over the next five years, while hospitals focus on improving the sophistication of the EMR systems, the health system as a whole will invest in patient engagement and patient experience solutions, improved data integration along the care continuum and investments in telehealth and telecare to support chronic disease management.
Vendors will have to consistently demonstrate their core competence by offering hospitals sustainable business models, centred around improved connectivity, accessibility and interoperability of healthcare. Emerging technologies, such as cloud, healthcare business intelligence and data analytics, will be in demand.
This is only a sample of insights that you can gain through our research. Key questions answered in this study include:
• What are the current trends, challenges and drivers for healthcare IT investment?
• What will be the most promising growth opportunities and key investment areas over the next five years?
• How is health IT adoption evolving?
• What will be the impact and adoption of new technologies? How will these change current industry paradigms and/or bring in new business
• How are the initiatives at national and regional level for eHealth adoption impacting the market?
• What are the current vendor landscape and tiers of competition in select segments (e.g., Total Health IT, EHR, PCIS)? How are they expected to
evolve over the next five years?
• What do healthcare providers expect from vendors?
• What are the key vendor-/solution-selection criteria of providers while investing in health IT?
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