Growth Opportunities in the Global Conferencing Services Market, Forecast to 2023

Growth Opportunities in the Global Conferencing Services Market, Forecast to 2023

The global conferencing Services market experienced a growth of 4.6 percent and garnered revenues of $8.0 billion in 2016. The maturity of audio conferencing services combined with the growth of VoIP access at the expense of PSTN, and the shift from attended to automated audio conferencing compressed the demand for stand-alone audio conferencing which still constitutes the majority of overall conferencing revenues. In addition, weak economic situation and Euro currency depreciation against the US Dollar resulted in lower foreign exchange and impacted the market sentiment.

On the other hand, the cloud web and video conferencing services market experienced a healthy growth of 16 percent in 2016 owing to increased user comfort with collaborating over video, improved usability and intuitive user interfaces of video clients. The visual collaboration growth could be further attributed to the massive shift in demand from on-premises conferencing and collaboration solutions to cloud services due to the cost-effectiveness, scalability and flexibility of cloud architectures.

In 2016, audio conferencing accounted for 50.9 percent of the global conferencing services market, cloud web & video conferencing 40.1 percent, and managed video conferencing 9.0 percent, in terms of revenue. These proportions are expected to change significantly by 2023 with cloud web & video conferencing services representing 61.6 percent of total conferencing services revenue. The overall market is expected to grow gradually and reach $11 bn. at a 7-year CAGR of 4.6 percent by 2023.

The overall conferencing services market is getting increasingly commoditized due to feature parity between services provided by multiple providers. Therefore, with little feature differentiation, focusing on strengthening customer service will be critical for further growth in this market. In particular, the cloud web and video conferencing services market is a highly fragmented market fraught with a good mix of pure-play video conferencing participants; and telecom service providers reselling cloud software. Leading participants in the cloud web and video conferencing market include Cisco and LogMeIn(consolidated, Citrix GoTo and Jive portfolio). Key notable market disruptors include Zoom, BlueJeans, Fuze and Videxio.

Research Scope
This research service identifies key growth opportunities and explains how market participants should action to capitalize on the opportunities available in the conferencing services market. This research service captures the market opportunity for the period 2016-2023 for audio, cloud web and video conferencing and managed video conferencing sub-segments.

Key Issues Addressed
Drivers and Restraints impacting the conferencing services market
Current state and addressable market opportunity for audio conferencing, cloud web and video conferencing and managed video conferencing services
Market leaders in the overall conferencing services market
Revenue contribution from NA, EMEA, APAC and Latin America regions
Growth Opportunities existing in the conferencing services market

  • Executive Dashboard
    • Purpose of this Experiential Study
    • 5 Step Process to Transformational Growth
    • Strategic Imperatives for Conferencing Service Providers
  • Growth Environment-Market Overview
    • Scope and Market Definitions
    • Market Definitions
    • Enterprise Communications and Collaboration Landscape
    • Conferencing Services Provider Landscape
    • State of the Market
    • Market Drivers
    • Market Restraints
  • Market Forecasts
    • Revenue Forecast-Global Conferencing Services Market
    • Percent Revenue by Service Segment
    • Percent Revenue by Region
    • Percent Revenue by Vendor-Audio Conferencing Services
    • Percent Revenue by Vendor-Cloud Web and Video Conferencing Services
    • Percent Revenue by Vendor-Managed Video Conferencing Services
    • Unit Forecast-Audio Conferencing Services Market
    • Unit Forecast-Cloud Web and Video Conferencing Services Market
  • Visioning Scenarios
    • Macro to Micro Visioning
    • Top Predictions for the Conferencing Services Market
  • Growth Pipeline
    • Levers for Growth
  • Vision and Strategy-Growth Opportunities
    • Growth Opportunity 1-Natural Visual Collaboration
    • Growth Opportunity 2-Embracing Software-Centric Video Architectures
    • Growth Opportunity 3-Huddle Room Opportunity
    • Growth Opportunity 4-Next-Generation Team Collaboration Workspaces
    • Growth Opportunity 5-End-to-end UC&C Stack
    • Growth Opportunity 6-Artificial Intelligence in Collaboration
    • Growth Opportunity 7-Actionable Analytics
    • Growth Opportunity 8-HD Audio
    • Growth Opportunity 9-Emergence of Purpose-built Systems
    • Growth Opportunity 10-IoT opportunity
  • Brand and Demand-Growth Opportunities
    • Growth Opportunity 11-Channel Marketing
    • Growth Opportunity 12-Innovation and Transformation
    • Growth Opportunity 13-Sales and Marketing Use Cases
    • Growth Opportunity 14-Social Media Marketing
  • Growth Opportunities Matrix
    • Identifying Your Company's Growth Zone
    • Total Growth Opportunity Matrix 1-9: Vision and Strategy
    • Total Growth Opportunity Matrix 10-14: Brand and Demand
    • Total Growth Opportunities Matrix Chart
  • Growth Strategy and Implementation
    • Growth Strategies for Your Company
    • Prioritized Opportunities through Implementation
  • Appendix
    • Abbreviations and Acronyms Used
    • Other Vendors of Audio Conferencing Services
    • Other Vendors of Cloud Web and Video Conferencing Services
    • Other Vendors of Managed Video Conferencing Services

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