The Global Smart TV and Streaming Media Device Markets
This market insight is part of a series of insights on video-enabled connected devices. This insight provides base year estimates and 5-year forecasts for the global Smart TV market and the global streaming media device market.
Both these classes of devices are, together with game consoles and (to some extent) connected Blu-ray players and tablets, changing how premium entertainment content is accessed on the primary screen. They are also changing the fundamental business dynamics of an online video presence, both for traditional Pay TV service providers and also for new online video service providers.
The streaming media device market remains in flux. It continues to be dominated by AppleTV, with several exits in the past year and a few promising new product launches. streaming media device platforms are being increasingly integrated into mainstream middleware, even as the devices themselves are increasingly being bundled with traditional set top box (STB) strategies.
Falling prices are leading to a growing uptake of Smart TVs, but users are rarely fully leveraging the Smart features and are relying mostly on traditional TV behaviors. Growth is being hurt by the growing awareness of the loss of an application’s usefulness on a device that is typically expected to last for at least 5 years or longer.
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