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The Global Smart TV and Streaming Media Device Markets

The Global Smart TV and Streaming Media Device Markets

This market insight is part of a series of insights on video-enabled connected devices. This insight provides base year estimates and 5-year forecasts for the global Smart TV market and the global streaming media device market.

Both these classes of devices are, together with game consoles and (to some extent) connected Blu-ray players and tablets, changing how premium entertainment content is accessed on the primary screen. They are also changing the fundamental business dynamics of an online video presence, both for traditional Pay TV service providers and also for new online video service providers.

The streaming media device market remains in flux. It continues to be dominated by AppleTV, with several exits in the past year and a few promising new product launches. streaming media device platforms are being increasingly integrated into mainstream middleware, even as the devices themselves are increasingly being bundled with traditional set top box (STB) strategies.

Falling prices are leading to a growing uptake of Smart TVs, but users are rarely fully leveraging the Smart features and are relying mostly on traditional TV behaviors. Growth is being hurt by the growing awareness of the loss of an application’s usefulness on a device that is typically expected to last for at least 5 years or longer.


  • Executive Summary
    • Key Findings
  • Smart TV Market
    • Smart TV Market-Market Engineering Measurements
      • Table Smart TV Market: Market Engineering Measurements, Global, 2013
    • Market Overview
    • Technical Trends
    • Unit Shipment Forecast
      • Table Smart TV Market: Unit Shipment Forecast, Global, 2013-2019
    • Percent of Unit Forecast by Region
      • Table Smart TV Market: Percent Unit Forecast by Region, Global, 2013-2019
    • Unit Shipment Forecast by Region
      • Table Smart TV Market: Unit Shipment Forecast by Region, Global, 2013-2019
    • Unit Forecast Discussion
    • Market Share by Unit Shipment
    • Market Share Discussion
  • Streaming Media Devices Market
    • Streaming Media Devices Market-Market Engineering Measurements
      • Table Streaming Media Devices Market: Market Engineering Measurements, Global, 2013
    • Market Overview
    • Unit Shipment Forecast
      • Table Streaming Media Devices Market: Unit Shipment Forecast, Global, 2013-2019
    • Percent of Unit Shipment Forecast by Region
      • Table Streaming Media Devices Market: Percent Unit Forecast by Region, Global, 2013-2019
    • Unit Shipment Forecast by Region
      • Table Streaming Media Devices Market: Unit Shipment Forecast by Region, Global, 2013-2019
    • Unit Forecast and Pricing Discussion
    • Market Share by Unit Shipment
    • Market Share by Installed Device Base
    • Market Share Discussion
  • Conclusions
    • Concluding Remarks
  • Appendix
    • Related Studies

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